Public Relations Director

Secure media opportunities for Executive’s as key thought leaders Work with PR firms to support future media campaigns and serve as main contact for account Assist in the identification of newsworthy content/happenings within the company and industry Secure media opportunities Grow relationships with bloggers, influencers and other content resources Serve as media contact at public events/conferences; respond to incoming media requests. Draft press releases, media advisories and develop templates Monitor and track press daily for coverage of hemp, cannabinoids and CBD industry; distribute weekly media roundup for staff and Board of Directors Develop and maintain press lists and contacts; track and leverage media influencers and analyze results. Requirements: Minimum 5 years of relevant PR or marketing experience, preferably in an agency setting Understanding of product launches, brand storytelling, and media and influencer relations strategies Understanding of digital/new media marketing strategies Expert in persuasive writing and verbal communication Strong organizational and multitasking skills Knowledge of Cision Word Press a plus Bilingual in English and Spanish a plus Job Type: Full-time Experience: brand storytelling: 2 years (Required) media and influencer relations strategies: 2 years (Required) Public Relations: 5 years (Required)