Product Marketing Manager (remote Europe)

via GoLance 8 months ago Sales & Marketing Remote

Project overview

About the Role BnBerry is disrupting the $87 billion travel tech industry by transforming how hotels and resorts connect with guests worldwide. But now were going bigger—were building the worlds first fully autonomous vacation rental AI agent. The new hire will join the team, building an AI cohost that thinks, learns, and acts like a seasoned hospitality expert, managing entire vacation rental empires while hosts sleep. As Product Marketing Manager, youll design and execute growth strategies that accelerate customer acquisition and drive revenue. Youll transform market insights into compelling campaigns, build integrated marketing funnels, and collaborate with product teams to shape our growth. This role requires both strategic thinking and hands-on execution as we scale from startup to market leader. Key Responsibilities Design and execute growth strategies to accelerate customer acquisition and drive revenue. Transform market insights into compelling campaigns. Build integrated marketing funnels. Collaborate with product teams to shape growth. Qualifications/Requirements Proven B2B/B2C software marketing background (4-6+ years) . You have led positioning, launch, and adoption—not just supported them. Positioning and messaging by audience. You can turn customer interviews and objections into a clear value story for each ideal customer profile. Acquisition and lifecycle, hands-on. You have directly run Google and/or Meta ad campaigns and built email flows that onboard, activate, and re-activate users. Experimentation discipline. You write simple hypotheses, ship small tests quickly, set success criteria in advance, and decide to scale or kill based on results. Analytics ownership. You define events, build or read dashboards, and can explain cost per lead, lead quality, activation rate, and payback period. Youre comfortable in Google Analytics 4 and Mixpanel/Amplitude. Copy that converts. You know how clear landing pages, ads, and emails look like. Cross-functional partnering. You work tightly with Product, Design, and Engineering to prepare launches, tracking, and in-product activation points. Communication and pace. Concise written English, bias to action, comfortable with ambiguity, collaborate during CET-friendly hours. Benefits Competitive salary + growth bonuses - Base compensation plus performance bonuses tied directly to conversion improvements and user growth metrics. Equity ownership in the AI platform thats transforming vacation rental management. Design tool mastery budget - Unlimited access to premium design software, AI design tools, courses, and industry conferences. High-impact career acceleration - Your designs directly influence millions in revenue and thousands of business outcomes. Cutting-edge design challenges - Work on complex AI-human interaction problems that are defining the future of automation UX. Growth-focused team culture - Collaborate with designers and developers who prioritize measurable impact over vanity metrics.

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