Project overview
About the Role The Paid Digital Advertising Specialist, reporting to the Marketing Director, is a newly created role that will play a central part in Degys digital marketing and revenue-driving initiatives. This individual will be responsible for developing and executing paid media campaigns that increase brand visibility, generate corporate wide B2B leads, and launch high-performing B2C campaigns for events, activations, and ticketed experiences. Campaigns will span across platforms including Google Ads, Meta (Facebook/Instagram), TikTok, and YouTube to support the marketing objectives of Degys family of companies. This role requires strong organizational skills, a collaborative mindset, and the ability to manage multiple campaigns and creative workflows simultaneously. The ideal candidate will work hand-in-hand with Degys marketing team to strategize on campaign goals, identify required graphic assets and media content, and drive digital success through aligned execution and analytics. Youll serve as both a tactician and a contributor to campaign strategy, helping Degy reach its business goals through effective, data-informed digital advertising. Key Responsibilities Plan, develop, and manage paid advertising campaigns across Google, Meta, TikTok, and YouTube Collaborate with the marketing and creative teams to identify campaign needs, including copy, visuals, and media assets Conduct keyword and audience research, competitor benchmarking, and strategic targeting analysis Execute A/B tests to optimize performance based on creative, format, placements, and messaging Organize and manage multiple concurrent campaigns across multiple Degy businesses Monitor performance metrics and adjust campaigns in real-time to improve CPA, ROAS, CTR, and conversion rates Create and present campaign performance reports, highlighting key findings and recommendations Implement and troubleshoot conversion tracking, pixel integrations, and campaign tagging Recommend and apply changes based on emerging advertising trends and platform algorithm updates Maintain documentation, calendars, and dashboards for campaign timelines and deliverables Participate in broader marketing and business strategy planning, including new concept launches and artist signings Work with marketing leadership to ensure ad spend is optimized and campaign goals are met Other duties as assigned Qualifications/Requirements 2+ years of professional experience managing paid advertising campaigns across digital platforms Strong command of campaign building, optimization techniques, and performance measurement Experience with Google Ads, Meta Ads Manager, TikTok Ads, and YouTube Studio Proficiency with tools like Google Analytics, UTM tracking, Looker Studio, or similar Detail-oriented and highly organized with excellent time management and follow-through Effective communicator with ability to translate data into insights and strategies Experience collaborating on creative briefing and working with designers and content creators Google Ads and/or Meta Blueprint certification preferred Familiarity with Salesforce, Pardot, and Asana or similar project management tools is a plus Basic understanding of HTML/CSS/JavaScript for pixel or integration support is a bonus Comfortable working in a remote home-office setting with flexibility for after-hours needs Must be a U.S. citizen or legally authorized to work in the U.S Benefits Qualification into the companys 401k program after required time served Qualification into the companys pension program after required time served Paid Time Off (PTO) including vacation and company holidays General work expenses covered (wifi, computer, travel, supplies) Cell phone plan offered through company phone plan