Project overview
Media company representing a consumer brand looking to receive a detailed strategic media plan. Plan should include: Based on a budget of $200,000 over the course of 4 months this year. - Strategy on how to allocate that budget over Facebook, Google Search, Programmatic, Video preroll - Plan should assess reaching the demographic market, market reach, KPI's and other key performance metrics. - Sample plans for other products could also be considered as value for payment - Consumer product could be adjusted based on expertise of the media planner. If you have experience with a particular sector or product please let us know. - Final deliverable will be in the form of an exportable Excel file or format from a planning tool