Project overview
About the Role Curbio is on a mission to transform the $90 billion home services market for residential real estate with a modern, technology‑enabled solution that helps Realtors fix, update, and stage homes for sale or move‑in—faster and with less hassle. We are growing quickly and currently serve 18+ large markets across the U.S. This is a golden opportunity for a hands‑on growth marketer to drive lead generation while owning the communications and creative that fuel it. You’ll build programs that feed our Sales team, shape messaging and visuals that convert, and work directly with leadership to scale what works. Think big picture and execute, producing assets yourself or activating a trusted network of designers when needed. Key Responsibilities Build, execute, and optimize a repeatable lead‑generation engine across paid, owned, and earned channels (search, social, email/lifecycle, content, webinars/events, partner programs). Own messaging and copywriting for ads, landing pages, emails, one‑pagers, case studies, and sales enablement; maintaining a consistent brand voice. Create or direct design for ads, landing pages, and collateral with high standards. Stand up and manage full‑funnel programs. Partner closely with Sales on MQL/SQL definitions, speed‑to‑lead, routing, and enablement. Own marketing operations and analytics: UTMs, dashboards, attribution; report on MQLs, SQLs, pipeline $, CPL, CVR, ROAS, CAC/LTV; turn insights into action. Run a weekly test‑and‑learn roadmap: define hypotheses, launch experiments, analyze results, and scale or sunset quickly. Source and manage external creatives/contractors when needed; maintain a reliable bench of designers to scale production quickly. Qualifications 5+ years in growth/demand marketing with a track record of increasing qualified pipeline. Exceptional writing and storytelling that convert across ads, landing pages, and lifecycle programs. A keen design eye; capable of producing quality assets yourself or directing designers efficiently. Experience building and optimizing end‑to‑end funnels; comfortable with marketing automation/CRM platforms and analytics (e.g., GA4). Thrives in a startup/scale‑up environment: bias to action, resourceful, and accountable. Bonus: experience in real estate, home improvement, or tech‑enabled services; ABM exposure. Benefits 100% paid individual medical insurance (BCBS). 401(k) with matching contributions. Temporary disability coverage. Unlimited PTO and paid mental health benefits. 100% work from home. Startup culture and purpose. Opportunity for growth and promotion.