UAE Lead Gen - Google & Meta Ads Specialist
Budget / Salary$10–30
TypeFreelance project
LocationRemote
Posted3 hours ago
Google Ads & Meta Ads Specialist – UAE Lead Generation
IMPORTANT:
We are looking for a professional performance marketer who can take ownership of the advertising campaigns and deliver measurable results.
Our priority is qualified leads and return on advertising spend, not simply impressions, clicks, followers, or traffic.
Freelancers with proven results, strong analytical capabilities, and direct hands-on experience managing Google Ads and Meta Ads campaigns will be given priority.
Please do not submit a generic proposal. Applications without relevant case studies or measurable previous results may not be considered.
-------------------------------------
Project Overview:
We are looking for a highly experienced, hands-on Paid Advertising Specialist with proven expertise in Google Ads (Google PPC/Search) and Meta Ads (Facebook & Instagram) to generate high-quality, qualified leads for our business in the UAE.
This project is specifically focused on paid advertising and measurable lead generation. We are not looking for a general social media manager, content creator, or someone whose primary experience is organic social media management.
The successful freelancer must have a strong track record of creating, managing, analyzing, optimizing, and scaling Google Ads and Meta Ads campaigns, with a clear focus on generating qualified business inquiries and improving conversion performance.
About Our Business
We are a UAE-based agency providing a range of professional business services, including:
Digital Marketing
Website Development
Graphic Design
Events Management
Corporate Gifts – Ready-Made & Customized
Other Corporate and Business Solutions
Our objective is to reach UAE-based businesses and decision-makers who are actively looking for these services and convert that demand into qualified inquiries and leads.
Scope of Work
1. Google Ads – Search / PPC
The freelancer will be responsible for developing and managing high-intent Google Search campaigns targeting businesses in the UAE.
Responsibilities include:
Complete Google Ads campaign setup and configuration.
Keyword research focused on high-intent commercial keywords.
Identification of relevant long-tail and location-specific keywords.
Competitor and market research.
Development of effective ad groups and campaign structures.
Writing and testing high-converting Google Search ad copy.
Location targeting across relevant UAE markets.
Negative keyword research and ongoing optimization.
Bid and budget management.
Search-term analysis.
Conversion-focused campaign optimization.
Continuous testing and improvement.
Identification and elimination of wasted advertising spend.
Scaling campaigns and keywords that demonstrate strong performance.
Example search intent may include:
Web development agency Dubai
Web development agency Abu Dhabi
Digital marketing agency UAE
Corporate gifts supplier Dubai
Customized corporate gifts UAE
Event management company UAE
Graphic design agency Dubai
The freelancer should not simply target keywords and generate traffic. The objective is to generate qualified business leads and inquiries.
2. Meta Ads – Facebook & Instagram
The freelancer will also be responsible for creating and managing Meta advertising campaigns across Facebook and Instagram.
Responsibilities include:
Meta Business Manager / Ads Manager setup and optimization.
Campaign strategy and audience research.
Lead-generation campaigns.
Website conversion campaigns.
Retargeting campaigns.
Custom and lookalike audience strategies where appropriate.
Creative and ad-copy testing.
Audience segmentation.
Budget allocation and optimization.
Continuous campaign monitoring.
A/B testing.
Identifying high-performing audiences and creatives.
Scaling successful campaigns while maintaining acceptable CPL.
Reducing wasted advertising spend.
The freelancer should be capable of advising us on which services should be promoted through Meta and which should be promoted primarily through Google Search, based on user intent and expected conversion performance.
3. Conversion Tracking & Analytics
Accurate tracking is mandatory for this project.
The freelancer must be able to properly configure and/or audit:
Google Ads Conversion Tracking
Meta Pixel
Meta Events
Google Analytics 4 (GA4)
Google Tag Manager (GTM), where required
Website form-submission tracking
WhatsApp click tracking
Phone-call tracking, where applicable
Landing-page conversion tracking
We need to be able to determine:
Ad Spend → Clicks → Leads → Qualified Leads → Cost per Lead → Campaign Performance
Simply reporting clicks, impressions, reach, or traffic will not be considered sufficient.
4. Campaign Analysis & Optimization
We are looking for someone who can analyze campaign data and make informed decisions, rather than simply launch advertisements.
The freelancer will be expected to regularly evaluate:
Cost per Lead (CPL)
Conversion Rate
Cost per Conversion
CPC
CTR
CPM
Search Impression Share
Quality of traffic
Lead quality
Campaign profitability
Audience performance
Keyword performance
Creative performance
Based on the data, the freelancer should clearly recommend:
Which campaigns should be increased
Which campaigns should be reduced
Which campaigns should be stopped
Which keywords should be added
Which keywords should be excluded
Which audiences should be expanded
Which creatives should be replaced
Where the budget should be allocated
What should be tested next
5. Reporting
The freelancer must provide clear and detailed performance reports, not simply screenshots from Google Ads or Meta Ads Manager.
Reports should include:
Total advertising spend
Leads generated
Cost per lead
Conversion rate
Best-performing campaigns
Best-performing keywords
Best-performing audiences
Best-performing advertisements
Underperforming campaigns
Issues identified
Optimization actions taken
Recommendations
Proposed strategy for the next period
We expect the freelancer to be able to explain the results and provide actionable recommendations.
Required Experience
We are specifically looking for a Paid Media / Performance Marketing Specialist, not a general digital marketer.
Mandatory requirements:
Proven hands-on expertise in Google Ads / Google PPC.
Proven hands-on expertise in Meta Ads / Facebook & Instagram advertising.
Strong experience with lead-generation campaigns.
Strong knowledge of Google Search campaigns.
Strong knowledge of Meta Ads Manager and Business Manager.
Strong understanding of conversion tracking and attribution.
Strong analytical and optimization skills.
Experience managing advertising budgets and improving CPL.
Experience targeting UAE/GCC markets is highly preferred.
Understanding of B2B lead generation is highly preferred.
Ability to independently manage campaigns from setup through optimization and reporting.
Not suitable for this project:
Please do not apply if your experience is primarily limited to:
Organic social media management
Social media posting
Content creation
Graphic design
Community management
General social media marketing without strong paid advertising experience
We are specifically looking for someone who can personally manage and optimize Google Ads and Meta Ads campaigns.
Application Requirements
To ensure we shortlist only genuinely experienced specialists, please provide the following with your proposal:
1. Previous Results
Please provide 2–3 relevant case studies demonstrating your previous Google Ads and/or Meta Ads lead-generation results.
For each case study, please include, where possible:
Industry
Target country/market
Advertising platform
Monthly advertising budget
Number of leads generated
Average CPL
Campaign duration
Key strategy used
Results achieved
2. UAE/GCC Experience
Please provide examples of campaigns you have managed for UAE or GCC-based businesses, if available.
3. Your Role
Please clearly state whether you were personally responsible for:
Campaign Strategy → Setup → Targeting → Tracking → Optimization → Analysis → Reporting
4. Account Access
Please confirm that you are comfortable working directly inside our Google Ads and Meta Ads accounts and providing transparent access to campaign data and performance.
5. Strategy
Briefly explain how you would approach generating qualified UAE business leads for our services through Google Search and Meta Ads.
Important
We are looking for a professional performance marketer who can take ownership of the advertising campaigns and deliver measurable results.
Our priority is qualified leads and return on advertising spend, not simply impressions, clicks, followers, or traffic.
Freelancers with proven results, strong analytical capabilities, and direct hands-on experience managing Google Ads and Meta Ads campaigns will be given priority.
Please do not submit a generic proposal. Applications without relevant case studies or measurable previous results may not be considered.
IMPORTANT:
We are looking for a professional performance marketer who can take ownership of the advertising campaigns and deliver measurable results.
Our priority is qualified leads and return on advertising spend, not simply impressions, clicks, followers, or traffic.
Freelancers with proven results, strong analytical capabilities, and direct hands-on experience managing Google Ads and Meta Ads campaigns will be given priority.
Please do not submit a generic proposal. Applications without relevant case studies or measurable previous results may not be considered.
-------------------------------------
Project Overview:
We are looking for a highly experienced, hands-on Paid Advertising Specialist with proven expertise in Google Ads (Google PPC/Search) and Meta Ads (Facebook & Instagram) to generate high-quality, qualified leads for our business in the UAE.
This project is specifically focused on paid advertising and measurable lead generation. We are not looking for a general social media manager, content creator, or someone whose primary experience is organic social media management.
The successful freelancer must have a strong track record of creating, managing, analyzing, optimizing, and scaling Google Ads and Meta Ads campaigns, with a clear focus on generating qualified business inquiries and improving conversion performance.
About Our Business
We are a UAE-based agency providing a range of professional business services, including:
Digital Marketing
Website Development
Graphic Design
Events Management
Corporate Gifts – Ready-Made & Customized
Other Corporate and Business Solutions
Our objective is to reach UAE-based businesses and decision-makers who are actively looking for these services and convert that demand into qualified inquiries and leads.
Scope of Work
1. Google Ads – Search / PPC
The freelancer will be responsible for developing and managing high-intent Google Search campaigns targeting businesses in the UAE.
Responsibilities include:
Complete Google Ads campaign setup and configuration.
Keyword research focused on high-intent commercial keywords.
Identification of relevant long-tail and location-specific keywords.
Competitor and market research.
Development of effective ad groups and campaign structures.
Writing and testing high-converting Google Search ad copy.
Location targeting across relevant UAE markets.
Negative keyword research and ongoing optimization.
Bid and budget management.
Search-term analysis.
Conversion-focused campaign optimization.
Continuous testing and improvement.
Identification and elimination of wasted advertising spend.
Scaling campaigns and keywords that demonstrate strong performance.
Example search intent may include:
Web development agency Dubai
Web development agency Abu Dhabi
Digital marketing agency UAE
Corporate gifts supplier Dubai
Customized corporate gifts UAE
Event management company UAE
Graphic design agency Dubai
The freelancer should not simply target keywords and generate traffic. The objective is to generate qualified business leads and inquiries.
2. Meta Ads – Facebook & Instagram
The freelancer will also be responsible for creating and managing Meta advertising campaigns across Facebook and Instagram.
Responsibilities include:
Meta Business Manager / Ads Manager setup and optimization.
Campaign strategy and audience research.
Lead-generation campaigns.
Website conversion campaigns.
Retargeting campaigns.
Custom and lookalike audience strategies where appropriate.
Creative and ad-copy testing.
Audience segmentation.
Budget allocation and optimization.
Continuous campaign monitoring.
A/B testing.
Identifying high-performing audiences and creatives.
Scaling successful campaigns while maintaining acceptable CPL.
Reducing wasted advertising spend.
The freelancer should be capable of advising us on which services should be promoted through Meta and which should be promoted primarily through Google Search, based on user intent and expected conversion performance.
3. Conversion Tracking & Analytics
Accurate tracking is mandatory for this project.
The freelancer must be able to properly configure and/or audit:
Google Ads Conversion Tracking
Meta Pixel
Meta Events
Google Analytics 4 (GA4)
Google Tag Manager (GTM), where required
Website form-submission tracking
WhatsApp click tracking
Phone-call tracking, where applicable
Landing-page conversion tracking
We need to be able to determine:
Ad Spend → Clicks → Leads → Qualified Leads → Cost per Lead → Campaign Performance
Simply reporting clicks, impressions, reach, or traffic will not be considered sufficient.
4. Campaign Analysis & Optimization
We are looking for someone who can analyze campaign data and make informed decisions, rather than simply launch advertisements.
The freelancer will be expected to regularly evaluate:
Cost per Lead (CPL)
Conversion Rate
Cost per Conversion
CPC
CTR
CPM
Search Impression Share
Quality of traffic
Lead quality
Campaign profitability
Audience performance
Keyword performance
Creative performance
Based on the data, the freelancer should clearly recommend:
Which campaigns should be increased
Which campaigns should be reduced
Which campaigns should be stopped
Which keywords should be added
Which keywords should be excluded
Which audiences should be expanded
Which creatives should be replaced
Where the budget should be allocated
What should be tested next
5. Reporting
The freelancer must provide clear and detailed performance reports, not simply screenshots from Google Ads or Meta Ads Manager.
Reports should include:
Total advertising spend
Leads generated
Cost per lead
Conversion rate
Best-performing campaigns
Best-performing keywords
Best-performing audiences
Best-performing advertisements
Underperforming campaigns
Issues identified
Optimization actions taken
Recommendations
Proposed strategy for the next period
We expect the freelancer to be able to explain the results and provide actionable recommendations.
Required Experience
We are specifically looking for a Paid Media / Performance Marketing Specialist, not a general digital marketer.
Mandatory requirements:
Proven hands-on expertise in Google Ads / Google PPC.
Proven hands-on expertise in Meta Ads / Facebook & Instagram advertising.
Strong experience with lead-generation campaigns.
Strong knowledge of Google Search campaigns.
Strong knowledge of Meta Ads Manager and Business Manager.
Strong understanding of conversion tracking and attribution.
Strong analytical and optimization skills.
Experience managing advertising budgets and improving CPL.
Experience targeting UAE/GCC markets is highly preferred.
Understanding of B2B lead generation is highly preferred.
Ability to independently manage campaigns from setup through optimization and reporting.
Not suitable for this project:
Please do not apply if your experience is primarily limited to:
Organic social media management
Social media posting
Content creation
Graphic design
Community management
General social media marketing without strong paid advertising experience
We are specifically looking for someone who can personally manage and optimize Google Ads and Meta Ads campaigns.
Application Requirements
To ensure we shortlist only genuinely experienced specialists, please provide the following with your proposal:
1. Previous Results
Please provide 2–3 relevant case studies demonstrating your previous Google Ads and/or Meta Ads lead-generation results.
For each case study, please include, where possible:
Industry
Target country/market
Advertising platform
Monthly advertising budget
Number of leads generated
Average CPL
Campaign duration
Key strategy used
Results achieved
2. UAE/GCC Experience
Please provide examples of campaigns you have managed for UAE or GCC-based businesses, if available.
3. Your Role
Please clearly state whether you were personally responsible for:
Campaign Strategy → Setup → Targeting → Tracking → Optimization → Analysis → Reporting
4. Account Access
Please confirm that you are comfortable working directly inside our Google Ads and Meta Ads accounts and providing transparent access to campaign data and performance.
5. Strategy
Briefly explain how you would approach generating qualified UAE business leads for our services through Google Search and Meta Ads.
Important
We are looking for a professional performance marketer who can take ownership of the advertising campaigns and deliver measurable results.
Our priority is qualified leads and return on advertising spend, not simply impressions, clicks, followers, or traffic.
Freelancers with proven results, strong analytical capabilities, and direct hands-on experience managing Google Ads and Meta Ads campaigns will be given priority.
Please do not submit a generic proposal. Applications without relevant case studies or measurable previous results may not be considered.
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