Social Media Specialist, with Iran expertise

We are seeking a skilled Social Media Specialist with expertise in both global paid advertising and local Iranian digital platforms. In this role, you will design, execute, and scale targeted marketing campaigns to drive growth, engagement, and conversions across diverse channels.

This is a long-term opportunity for a data-driven marketer who understands how to navigate global platforms alongside the nuances of the local Iranian landscape.

Key Responsibilities:

1. Global Paid Campaigns: Plan, set up, optimize, and scale high-performing ad campaigns across Meta (Instagram/Facebook) and YouTube.

2. Local Channel Growth: Strategy and hands-on management for growing brand presence on local Iranian platforms including Rubika, Bale, Soroush, and Eitaa.

3. Performance Tracking & Analytics: Monitor campaign performance, conduct A/B testing, track ROI, and continually optimize for maximum conversion.

4. Reporting & Collaboration: Present clear performance metrics, pitch creative campaign ideas, and collaborate closely with our team to align on growth strategy.

Requirements & Qualifications:
1. Proven track record in managing and scaling paid social campaigns (Meta, YouTube).
2. Direct experience and strong familiarity with the Iranian digital market and local messenger/social platforms (Rubika, Bale, Soroush, Eitaa).
3. Strong analytical mindset with a focus on conversion rate optimization (CRO) and ROI.
4. Excellent communication skills for presenting reports, campaign strategy, and creative proposals.