Gymwear E-Commerce Website Build

I’m launching a new line of performance gymwear and I need a fully-functional e-commerce website built from the ground up. The site must showcase the collection attractively, handle secure payments, and make it effortless for shoppers to move from product discovery to checkout on any device.

At this stage I’m open on platform; Shopify, WooCommerce or Magento could all work, so let me know which you believe will best support a growing apparel brand in terms of speed, scalability, and ease of maintenance. Whatever you propose, I want a clean admin area where I can add new product drops, update stock, and run promotions without touching code.

Core expectations
• Modern, mobile-first design that aligns with fitness fashion aesthetics
• Product catalogue with size/colour variants, high-resolution galleries, and zoom
• Secure checkout with major cards, PayPal/Apple Pay, and automated tax/shipping rules
• Inventory, order, and customer management dashboards
• SEO-ready structure and Google Analytics integration
• Launch support plus clear hand-off documentation

Optional enhancements such as product reviews, live chat, and customer accounts are on my roadmap, so please build with those in mind even if they go live after launch.

I will supply brand guidelines, logos, and initial product photos as soon as we agree on the framework and timeline. Show me relevant fashion or sportswear stores you have built and outline the tech stack you recommend so we can move forward quickly.