SHRIVA Luxury Brand Identity Design -- 2

SHRIVA — Brand Identity Designer Brief

Project Overview

We are building Shriva, a Modern Indian Luxury Gifting House.

Shriva will create and curate beautifully designed Indian objects and turn them into thoughtful gifting experiences.

The brand is not intended to look like a generic gifting store, hamper company, traditional handicraft brand or brassware business.

Our long-term ambition is to build Shriva into a distinctive Indian luxury brand that can grow from gifting into weddings, corporate gifting, bespoke experiences and eventually a broader lifestyle brand.

Brand Positioning

Category: Modern Indian Luxury Gifting

Core Brand Idea:
Modern Indian design + Indian craftsmanship + thoughtful curation + luxury presentation + personalisation.

Brand Philosophy:
Don’t sell things. Curate meaning.

Brand Promise:
Beautiful enough to keep. Meaningful enough to gift.

Target Customer

Our primary customer is a design-conscious premium buyer who wants to give a gift that feels special, tasteful and intentionally chosen.

The customer does not necessarily want the most expensive gift.

They want:

- A beautiful gift
- Something meaningful
- Premium presentation
- Contemporary Indian design
- A gift that does not feel generic
- Something the recipient would actually want to keep

Our initial expected core price range is approximately ₹3,000–₹7,500, with products beginning around ₹1,500 and expanding into premium/bespoke gifting.

Secondary audiences include:

- Wedding customers
- Corporate gifting buyers
- NRI / Global Indian customers

Brand Personality

Shriva should feel:

- Elegant
- Cultured
- Warm
- Confident
- Refined
- Contemporary
- Indian
- Timeless

But not:

- Flashy
- Overly traditional
- Over-decorated
- Cold
- Generic
- Trend-driven
- Loud

Creative Direction

The overall direction is:

Modern Indian Quiet Luxury

We want Indianity to be felt, not shouted.

Indian character should come through:

- Form
- Material
- Craft
- Architecture
- Story
- Typography
- Subtle symbolism
- Art direction

Please avoid:

- Generic lotus
- Om symbols
- Heavy mandalas
- Excessive paisley
- Temple-style graphics
- Typical red/yellow traditional branding
- Wedding-decoration aesthetics
- Excessive shiny gold
- Generic “royal luxury” styling

Colour Direction

Our current working colour territory is:

- Deep Burgundy / Oxblood
- Antique Gold
- Ivory
- Warm Beige
- Deep Charcoal

The designer is welcome to refine or improve this palette if a stronger strategic direction is identified.

Gold should feel antique, tactile and sophisticated, not shiny or flashy.

Logo Direction

We are looking for a distinctive identity system, not only a logo.

The designer may explore:

- Elegant wordmark
- Monogram / symbol
- Abstract S
- Subtle flame / flow / leaf inspiration
- Indian architectural geometry
- Abstract interpretation of “Shri”

We are open to original creative thinking.

The logo should work across:

- Packaging
- Digital
- Social media
- Website
- Product engraving
- Foil stamping
- Embossing
- Small-size applications
- Monochrome usage

Scope of Work

Within this project, we are looking for the following core deliverables:

1. Brand Visual Direction

- Moodboard
- Creative direction
- Visual positioning
- Overall aesthetic recommendation

2. Logo Identity

- Primary logo
- Secondary logo / alternate lockup
- Monogram / symbol
- Wordmark
- Black & white versions
- Basic logo usage guidance

3. Colour System

- Primary palette
- Supporting colours
- HEX
- RGB
- CMYK

4. Typography System

- Primary typeface
- Secondary typeface
- Typography hierarchy
- Font usage recommendation

5. Supporting Visual Language

- Basic graphic elements
- Pattern / texture direction if relevant
- Layout direction
- Supporting brand elements

6. Packaging Direction

We do not require complete production artwork for every packaging size at this stage.

We need a strong packaging identity system / concept showing how Shriva should look across:

- Premium gift box
- Product packaging
- Thank-you card
- Story card
- Ribbon / seal / sticker

The aim is to establish a scalable visual direction for future packaging.

7. Digital / Social Direction

- Instagram visual direction
- Example post / story system
- Website visual direction
- Basic digital application examples

8. Brand Guidelines

A concise but professional brand guideline document covering:

- Logo usage
- Colour palette
- Typography
- Visual elements
- Photography / image direction
- Packaging direction
- Key brand applications
- Basic do’s and don’ts

Final File Handover

We require:

- AI / editable source files
- SVG
- PDF
- PNG
- JPG
- Colour specifications
- Font names and licensing details
- Brand guideline PDF
- Editable packaging / visual application files created within the agreed scope

All third-party fonts, stock elements or licensed assets must be disclosed.

Budget

₹25,000 INR fixed budget

We understand this is a focused startup-stage budget, so we are prioritising quality of the core identity system over excessive deliverables.

We are not expecting a 100-page guideline book or complete production-ready packaging for every SKU within this budget.

The priority is to create a strong, distinctive and scalable foundation that can be expanded later.

Timeline

Preferred timeline:

3–4 weeks

Suggested working process:

1. Brand understanding
2. Research / moodboard
3. 2–3 visual directions
4. Selected direction refinement
5. Logo system
6. Colour + typography
7. Supporting identity
8. Packaging / digital applications
9. Brand guidelines
10. Final source-file handover

What We Are Looking For

We prefer a designer with experience in:

- Brand identity
- Luxury / premium branding
- Packaging
- Lifestyle brands
- Fashion
- Hospitality
- D2C brands
- Indian premium brands

Strong typography and visual-system thinking are especially important.

Please do not apply with only isolated logo designs.

We want to see complete brand identity projects.

When Applying, Please Share

1. 2–4 most relevant complete brand identity projects
2. Any luxury / lifestyle / packaging work
3. Your proposed process for Shriva
4. Expected timeline
5. Confirmation that you can work within the ₹25,000 fixed budget
6. Number of concept directions and revision rounds included
7. Confirmation that editable source files will be handed over

Important Creative Thought

The goal is not to make Shriva simply look like an “Indian luxury brand.”

The goal is to create a visual identity that eventually feels:

Unmistakably Shriva.