Engage Local Voters via Facebook

I am gearing up for an upcoming race and need a results-driven Facebook campaign that rallies support among people who actually live in my district. My main metric is meaningful engagement—comments, shares, and sign-ups from local voters—not just impressions.

Scope of work
• Create a detailed ad and content strategy that speaks separately to two key segments: young voters and senior citizens.
• Design thumb-stopping visuals and write copy that encourages reactions, discussion, and message shares.
• Build and manage targeted audiences inside Ads Manager, using location pin-drops and age brackets to keep spend hyper-local.
• Schedule posts, boosted content, and dark ads so we stay front-of-mind throughout the week.
• Monitor performance daily and adjust creative, placement, or budget in real time to keep engagement rates climbing.

Deliverables
1. Four weeks of ad creatives (static, carousel, short video) tailored to each demographic group.
2. A content calendar with post captions, hashtags, and suggested publishing times.
3. Weekly performance reports highlighting CTR, engagement rate, cost per engagement, and next-step recommendations.
4. Final wrap-up report summarizing wins, lessons, and assets we can reuse for the runoff.

Acceptance criteria
• Minimum 5% engagement rate on each ad set.
• At least 500 actionable interactions (comments, shares, sign-ups) from verified local profiles during the first month.
• Creative and copy fully compliant with Facebook’s political ads policy and disclaimer requirements.

I’m ready to supply brand guidelines, headshots, and district data right away so we can launch quickly. Let me know your proposed approach and turnaround time.