SaaS ICP & GTM Strategy

I need a fresh set of expert eyes on my SaaS growth plan. Right now I rely almost exclusively on PPC advertising through Facebook Ads, and it is no longer scaling at the pace I want. My immediate objective is clear: drive new customer acquisition by sharpening our ideal customer profile and building a go-to-market strategy that turns that insight into predictable revenue.

What I expect from you: an actionable ICP breakdown grounded in data, a channel playbook that shows me exactly where—and how—to reach those prospects beyond my current Facebook focus, and a step-by-step GTM roadmap that I can hand straight to my marketing team. If you see opportunities in other paid channels, organic social, or content marketing, map those out with projected impact and a recommended testing sequence.

Deliverables will be considered complete when I have:
• A documented ICP with segment priorities, pain points, and messaging cues
• A 90-day GTM plan detailing campaigns, budgets, and KPIs
• Clear optimization recommendations for our existing Facebook Ads setup, including creative angles, audience tweaks, and funnel improvements

Please bring proven SaaS growth experience, comfort working with PPC data, and the strategic depth to translate research into tactics we can launch next quarter.