Meta Ads for E-Commerce Sales

I’m ready to scale my online store and need a true Meta ads specialist to take full ownership of the campaign. The mission is clear: drive sales and measurable conversions for my physical-product catalogue.

You’ll work primarily inside the Facebook Ads Manager ecosystem, extending reach across Instagram where it makes sense for performance. Beyond simply pressing the “publish” button, I expect you to craft scroll-stopping creatives (static and short-form video), structure campaigns for each funnel stage, and refine audiences through data-driven optimisation.

Key deliverables
• Campaign strategy, structure, and launch within Meta Business Suite
• Original ad creatives aligned to brand style (images & short videos)
• Pixel/event setup and verification for accurate conversion tracking
• Ongoing bid, budget, and audience optimisation with A/B testing
• Weekly performance reports highlighting ROAS and next-step actions

Acceptance criteria
• Campaigns must reach KPI of profitable ROAS within the first 30 days
• Conversion tracking must show 95%+ event match quality
• Creative assets delivered in editable formats (PSD/AI and MP4)

If you thrive on data, love experimenting with look-alike and retargeting segments, and can translate results into plain English, this project should feel like home. Feel free to share a brief outline of your proposed approach and any past e-commerce wins—then let’s start turning impressions into revenue.