Facebook-Instagram Lead Generation Ads

My main goal is clear: drive a steady flow of qualified leads and sales for my digital products through coordinated campaigns on both Facebook and Instagram. I’m looking for a marketer who can take full ownership of the Meta ads ecosystem—strategy, creative, execution, and continuous optimisation.

Here’s what I need done:
• Map out a conversion-focused funnel for digital product sales, covering cold prospecting, retargeting, and upsell stages.
• Build and launch campaigns in Facebook Ads Manager and Instagram, installing the Meta Pixel / Conversions API so every step is tracked accurately.
• Produce compelling ad copy, scroll-stopping images or short-form video, and multiple creative variations for A/B testing.
• Define audiences, create lookalikes, and refine targeting to keep cost per lead (CPL) and cost per acquisition (CPA) on target.
• Monitor performance daily, pausing or scaling ad sets based on data, and deliver concise weekly reports showing spend, leads, ROAS, and next steps.

Acceptance criteria:
1. Campaigns must go live within five business days of asset approval.
2. Tracking should report at least 95 % event match quality.
3. After two weeks of optimisation, CPL should sit within the benchmark range we’ll agree on during kickoff.

If you have proven results selling digital products with Meta ads and can communicate insights clearly, let’s talk.