Facebook Ad Campaign Management

I need a results-driven specialist to take full ownership of our Facebook advertising. The goal is clear: design, launch and continually optimise paid campaigns that generate qualified leads and measurable sales growth.

Here’s what the engagement will revolve around:
• Strategy & targeting – translate my product positioning into audiences and objectives inside Facebook Ads Manager, using pixel data and Lookalike techniques where relevant.
• Creative & copy – craft scroll-stopping visuals and concise ad text that stay on brand while speaking directly to pain points.
• Set-up & tracking – configure campaigns, ad sets, events and conversions so every click is traceable in both Ads Manager and Google Analytics.
• Ongoing optimisation – run A/B tests, adjust bids and budgets, prune under-performers and scale winners.
• Reporting – deliver a brief weekly summary covering spend, CPL/CPA, ROAS and next steps.

Acceptance criteria
1. Campaigns go live within five days of receiving final creative assets.
2. Pixel fires correctly on all conversion events (verified via Test Events).
3. Weekly reports are delivered on schedule, highlighting actionable insights.

Access to the Facebook page and ad account will be granted once we finalise the brief. Please outline past campaign metrics you’re proud of and the optimisation tools or frameworks you rely on.