E-commerce Expansion in UAE Market

Finish the registration process for amazon uae, noon and payment provider tabby.

Then additional:

E-Commerce Expansion Brief

Objective

After setting up Noon, Amazon AE and Tabby successfully...

Launch Pure Water X on six additional sales and lead-generation channels alongside Amazon and Noon. Use direct checkout for standardized products and consultation/assessment funnels for whole-home and B2B systems.

1. General Preparation

Before onboarding any channel, prepare:

* UAE trade licence, VAT certificate and bank details
* Brand logo, company description and contact information
* Technical data sheet for every SKU
* GTIN/EAN or MPN for every product
* English and Arabic titles and descriptions
* At least six professional images per product:
* Main product image
* Installed system
* Package contents
* Dimensions
* How the system works
* Main benefits and USPs
* Delivery and installation coverage by emirate
* Installation time, warranty and return conditions
* Confirmed prices:
* SP3: AED 1,490
* SCB 6L: AED 3,490
* SCB 9L: AED 5,990
* SCB 12L: AED 6,990
* PureOxy 6 kg: AED 770
* PureOxy 60 kg: AED 7,140
* GA4, Google Ads and Meta Pixel tracking
* Separate UTM links for every channel
* One central reporting sheet covering status, costs, leads, sales and revenue

The Six Additional Channels

1. Google Merchant Center, Shopping and Maps

Actions

* Create or audit the Google Merchant Center account.
* Submit all products that can be purchased directly.
* Create separate English and Arabic product feeds.
* Synchronize prices, availability and landing pages daily.
* Add the correct GTIN or MPN and brand information.
* Configure shipping, installation, warranty and return policies.
* Connect Merchant Center with Google Ads and Google Business Profile.
* Activate free Google product listings.
* Launch Shopping or Performance Max campaigns initially for SP3 and PureOxy.
* Create a separate Google Search campaign for SCB systems.
* Use “Book a Free Water Assessment” as the primary SCB conversion.
* Fully optimize the Google Business Profile with:
* Service areas
* Telephone number
* WhatsApp
* Opening hours
* Product images
* Installation photos
* Customer reviews

KPIs

* Cost per qualified lead
* Shopping conversion rate
* Booked water assessments
* Revenue and ROAS
* Calls and WhatsApp enquiries from Google

1. Carrefour UAE Marketplace

Actions

* Complete seller registration through the official Carrefour UAE seller portal.
* Submit the trade licence, VAT documents, bank details and product catalogue.
* Initially apply to list:
* SP3
* PureOxy 6 kg
* SCB 6L
* Clearly state for SCB: “Professional installation included, subject to site confirmation.”
* Create English and Arabic listings.
* Do not present SCB as an ordinary parcel-delivery product.
* Before launch, confirm with Carrefour:
* How installation orders must be processed
* When an order is considered fulfilled
* How cancellations and returns are handled
* Whether site confirmation is allowed before installation
* Test a Carrefour-exclusive offer, such as a complimentary water assessment and installation package.

KPIs

* Product visibility and page views
* Add-to-cart rate
* Sales by SKU
* Cancellation and return rate
* Margin after commission and installation

1. Sharaf DG Marketplace

Actions

* Apply for a Sharaf DG seller account.
* Submit all required company documentation.
* Confirm acceptance within the Water Filtration or Home Appliances category.
* Initially list SP3 and SCB 6L.
* Position the products around:
* German engineering
* Professional UAE installation
* Local customer support
* Warranty
* Long media life
* Discuss online and in-store product demonstrations with Sharaf DG.
* Ask about instalment payments, promotions and homepage placements.
* Establish the following order process:
1. Customer places an order.
2. Contact the customer within 30 minutes.
3. Confirm installation requirements.
4. Schedule the installation.
5. Complete installation and customer sign-off.

KPIs

* Product page views
* Conversion rate
* Promotional costs
* Average order value
* Successfully completed installations

1. Tradeling

Actions

* Open a Tradeling seller account as a UAE supplier.
* Create a B2B company profile featuring Watch Water, technical expertise and project references.
* List:
* SP3 for offices, restaurants and smaller commercial properties
* SCB for buildings, hotels and facility-management companies
* PureOxy 60 kg for hotels, resorts and pool-service companies
* Define wholesale prices and minimum order quantities.
* Upload technical data sheets, safety documents and relevant certificates.
* Check the RFQ marketplace at least three times per week.
* Respond to suitable RFQs within 24 hours.
* Every quotation must include:
* Product price
* Installation scope
* Delivery time
* Warranty
* Quotation validity
* Maintenance conditions
* Keep distributor pricing separate from public consumer pricing.

KPIs

* Number of relevant RFQs
* Quotations submitted
* B2B orders won
* Average order value
* Quotation-to-order conversion rate

1. ServiceMarket

Actions

* Contact ServiceMarket and apply as a service partner.
* Position Pure Water X as a service and installation provider, not only as a product seller.
* Apply under suitable categories such as:
* Water assessment
* Water-filter installation
* Whole-home water treatment
* Water-filter upgrades
* Confirm whether an existing category can be used or a separate partnership is required.
* Offer three defined services:
1. Complimentary telephone consultation
2. Water assessment or site visit
3. Product delivery and professional installation
* Contact every new lead within five minutes.
* Keep the lead form short and ask only:
* Emirate and area
* Apartment, townhouse or villa
* Main water problem
* Number of residents
* Preferred appointment time
* Request a verified review after every completed installation.

KPIs

* Cost per lead
* Lead contact rate
* Site visits booked
* Conversion rate after the site visit
* Number and average score of customer reviews

1. ProTenders

Actions

* Create a company and supplier profile on ProTenders.
* Position Pure Water X as a UAE water-treatment supplier and engineering partner.
* Upload technical documentation, references, project capabilities and target industries.
* Monitor the following categories and keywords:
* Water treatment
* Water filtration
* Scale prevention
* Swimming-pool treatment
* Hospitality
* Residential developments
* Commercial buildings
* Review new projects, tenders, consultants and main contractors every week.
* Record suitable projects in the CRM.
* Identify the following contacts for each project:
* MEP consultant
* Main contractor
* Procurement manager
* Facility manager
* Developer
* Send the company capability presentation and prequalification documents within 48 hours.
* Measure ProTenders by project pipeline and quotation value, not by immediate online sales.

KPIs

* Relevant projects identified
* RFQs received
* Prequalification approvals
* Total quotation value
* Projects won

Implementation Priority

1. Google Merchant Center and Google Business Profile
2. Carrefour UAE
3. Sharaf DG
4. Tradeling
5. ServiceMarket
6. ProTenders

The e-commerce specialist must submit a weekly report containing:

* Onboarding status for every channel
* Missing documents or approvals
* Active product listings
* Advertising spend
* Leads and booked assessments
* Sales and completed installations
* Conversion rate
* Revenue and channel margin
* Problems and required decisions
* Planned actions for the following week

You will have to work with our team for this task.