XHS Lead-Gen Ad Setup - 23/09/2026 01:12 EDT

I’m preparing a Xiaohongshu (XHS) campaign whose sole purpose is to generate qualified leads from parents of secondary-school students who are considering further studies in Singapore. The account is ready; what I need is a specialist who can structure the campaign inside XHS Ad Manager, craft persuasive Chinese copy and matching visuals, and launch it so that every click guides the parent toward leaving their contact details.

Here is what success looks like to me:
• One complete campaign with clearly named ad groups, interests and keywords tuned to this parent demographic.
• Compelling text-and-image creatives (cover + carousel or single image where appropriate) that speak to the aspirations and concerns of these parents.
• Lead form or landing page settings connected and tested so data flows straight into my CRM.
• Basic tracking and UTM parameters in place so I can see cost per lead from day one.
• A short handover note showing what was done and how I can tweak budget or copy later.

If you have prior experience running education-sector lead gen on Xiaohongshu and are comfortable writing concise, trust-building Chinese copy, you’ll understand exactly what I need here.