CPA Email Lead Generation Campaign

The objective is to roll out a focused CPA marketing campaign whose sole KPI is email sign-ups. I need a complete funnel built, launched, and optimised to drive qualified leads at the lowest possible cost per action.

Scope of work
• Strategy: map out the offer, audience personas, ad angles, and attribution flow for social media, content-driven websites, and paid advertising networks.
• Assets: design persuasive ad creatives, landing pages, and thank-you emails that comply with each platform’s policies.
• Tracking & analytics: implement pixel-based and server-side tracking so every email sign-up is captured accurately in real time. Tools such as Facebook Ads Manager, TikTok Ads, Google Ads, Taboola/Outbrain, and a CPA tracker like Voluum or RedTrack should be integrated end-to-end.
• Launch & optimisation: run A/B tests, monitor CTR, EPC, and CPA, and scale winning segments while pausing under-performers.
• Reporting: deliver weekly dashboards and a final wrap-up report detailing total sign-ups, average CPA, and ROI.

Acceptance criteria
1. Tracking shows 95 %+ accuracy between ad platforms and autoresponder lists.
2. Cost per email sign-up meets or beats the benchmark agreed at kickoff.
3. Minimum of 50 unique, valid email leads generated within the first 15 days.

The deliverables include all creative files, tracking links, campaign settings, and a concise playbook so the funnel can be replicated or scaled after hand-off.