Project overview
About the Role: Our email Database Marketing team is seeking an email Analyst to develop, set-up, and deploy email campaigns. This role is a collaborative partner to one or several of our Brands. This person will provide post-launch analysis of outbound email marketing campaigns and present their insights. You're excited about this opportunity because you will... Work with individual Brand(s) or programs to develop, set-up, and launch email campaigns with heavy emphasis on customer segmentation and contact strategy, technical set-up & execution. Query data and execute email campaign set-up using Email application (Responsys Interact, Cheetah Mail, Double Click, Acxiom Digital experience a plus). Design/code and troubleshoot relevant business rules and segmentation for each campaign. Identify customer segments, testing approach, and execute database queries/file loads Use behavioral targeting tool to make recommendations and target campaigns. Maintain email production calendar, processes & reporting. Build event triggered campaign series. Analyze & compile results to support benchmarking & program optimization. Make contract strategy recommendations by segment. Execute testing scenarios using A/B splits and control groups Special projects as assigned including working with IT and ESP for development projects as well as cross functional teams. Why you will love working at Williams-Sonoma, Inc. We're a successful, fast-growing company with an entrepreneurial vibe A technologically and data-driven business Competitive salaries and comprehensive health benefits We're at the forefront of tech and retail, redefining technology for the next generation We're passionate about our internal and external clients and live/breathe the client experience We get to be creative daily A smart, experienced leadership team that wants to do it right and is open to new ideas We believe in autonomy and reward taking initiative We have fun! We're excited about you because you have the following qualifications... A Bachelor's degree 1-2 years' experience in email marketing campaign coordination or deployment Comfortable working with large data sets and the ability to modify and join data from different sources. Database management experience a plus Strong sense of Quality Control and experience with User-Interface testing Facility with Excel and FTP tools. HTML, SQL, and ETL tools a plus Ability to deal with ambiguity and a fast-paced changing environment Well-organized, high attention to detail, deadline-oriented Excellent written and verbal communication skills Enjoys working with others as part of a team