Project overview
About the Role At Daisy, we’re pioneering the future of smart spaces—making homes and offices more connected, comfortable, and joyful through technology. As the first national smart space installation and services company, we’re growing rapidly and are seeking a highly skilled Content Marketing Strategist to drive brand awareness, lead generation, and customer engagement through strategic storytelling and data-driven content campaigns. We’re seeking a strategic, creative, and data-driven Content Marketing Strategist to own our content strategy end-to-end. In this role, you’ll craft and oversee the stories, campaigns, and resources that engage homeowners, builders, and partners—helping us stand out as the go-to brand in smart home automation. You’ll balance big-picture planning with hands-on content creation, ensuring everything we produce drives awareness, leads, and customer loyalty. Key Responsibilities Develop and execute a content marketing strategy that supports brand awareness, lead generation, and customer engagement Manage and write social media content, blogs, email campaigns, and case studies that highlight smart home solutions and benefits Own the company’s social media presence: create and schedule posts, engage with audiences, and track performance across Facebook, Instagram, Pinterest, LinkedIn, and other key platforms Plan and manage the content calendar across channels (website, blog, email, social, case studies, etc.) Optimize content for SEO and track performance through analytics tools Collaborate with sales, marketing, and product teams to align content with business priorities Continuously measure results, share insights, and refine strategy based on performance Qualifications/Requirements 3+ years in content marketing, digital marketing, or a related field. Bachelor’s degree in Marketing, Communications, Journalism, or a related field Proven experience creating and managing content that drives measurable results Strong writing, editing, and storytelling skills with an eye for detail Experience with SEO best practices and analytics tools (Google Analytics, HubSpot, SEMrush, etc.) Ability to translate complex topics (like home automation and smart tech) into clear, engaging content Organized, proactive, and able to manage multiple projects at once Bonus: Experience in technology, consumer electronics, or home services industries Benefits Generous compensation Equity options Medical, Vision, and Dental Insurance 401K Three weeks of paid time off Opportunity to shape a key service offering in a rapidly growing company Collaborative and innovative work culture