YouTube Video Editing for Energy Consultation

via Freelancer ·

Budget / Salary€250–750
TypeFreelance project
LocationRemote
Posted3 weeks ago
FREELANCER BRIEFING
YouTube Channel: Raus aus der Heizkostenfalle
24 Videos | 8-10 Min. | German | Budget: EUR 600
1. CHANNEL OVERVIEW
Channel name: Raus aus der Heizkostenfalle
Language: German (100%)
Target audience: German homeowners, age 45-65
Tone: Authentic, direct, fact-based -- NOT generic marketing
The channel has three revenue streams:
• Lead generation for heat pump installations in Germany
• AdSense revenue through high-volume Cash Cow content (Type A videos -- your specialty)
• Affiliate marketing and direct brand sponsorships (Viessmann, Bosch, EcoFlow, Tibber and others)
This is NOT a generic cash cow channel. Quality and accuracy are more important than speed.
2. TWO VIDEO TYPES
TYPE A -- CASH COW / INFORMATION VIDEOS (your specialty)
High-volume, SEO-optimized, faceless videos on energy topics for German homeowners: gas prices, heat pump costs, government subsidies, electricity tariffs, solar panels, new laws (GModG), etc.
Goal: Maximum reach -> AdSense revenue + affiliate income
What I deliver: Topic only (full content list in Section 11)
What you deliver:
• Script in German (your team researches and writes)
• Voiceover using MY cloned voice via ElevenLabs
• Stock footage + graphics + dynamic text overlays
• Thumbnail
• SEO: title, description, tags, chapters in German
• Upload to my YouTube channel
IMPORTANT for Type A:
• Script must use real, current facts and numbers (sources: 2025-2026). No invented statistics.
• Production starts ONLY after my written script approval. I will return feedback within 48 hours.
• Each video must include ONE affiliate CTA at the end (link and text provided per video). All affiliate links must be labeled #Werbung/#Anzeige (German law).
• The installation business is NEVER mentioned in Type A videos.
TYPE B -- REAL INSTALLATION PROJECT VIDEOS (Heat Pumps)
These videos document real heat pump installation projects. They build trust and generate inquiries.
What I deliver: Finished script in German + project photos from real job sites
What you deliver:
• Voiceover using MY cloned voice via ElevenLabs (reading my script exactly -- no changes to the text)
• Dynamic video editing on my photos
• Text overlays in German -- font choice is your creative decision
• Thumbnail, SEO, Upload
IMPORTANT for Type B:
• The script is final when I send it. No rewriting, no paraphrasing.
• No stock footage -- only my project photos.
• No AI-generated images.
3. VIDEO EDITING STYLE (both types)
This is critical. The editing must be dynamic and energetic -- NOT slow or documentary-style.
• Image/scene changes: every 5-7 seconds
• Transitions: mix of hard cuts AND cross-fades
• Text animations: text flies in from left, right and bottom -- never static
• Sound design: Whoosh sound on every text entry, Bass-Drop on important numbers and facts
• Music: Royalty-free, licensed for commercial YouTube use -- no Content ID claims. Library of your choice (Epidemic Sound, Artlist, etc.). Please confirm which library you use.
• Color grading: warm AND cold depending on scene, medium to high contrast
• B-Roll: stock video clips (NOT static photo slideshows)
• For Type B: my project photos dynamically edited between B-Roll stock clips
• Avatar: You may create a professional AI avatar representing me (Alberto, 45-55 years, Latino appearance) for occasional use in videos. Must be approved by me before use.
4. VOICE REQUIREMENTS
• Voice: MY cloned voice via ElevenLabs (I will send you my voice sample)
• Before full production: send me a 30-60 second voice demo for approval
• The voice must sound strong, confident and emotional -- not robotic
• ElevenLabs settings: high similarity, moderate stability, low style transfer
5. THUMBNAIL
Size: 1280 x 720 px, PNG. Creative direction is your decision -- you are the expert. Please follow best practices for the German energy niche: high CTR, emotional, bold text, strong contrast. Draft must be submitted for my approval before finalizing.
6. SEO REQUIREMENTS
• All SEO in German.
• Title: max. 60 characters, primary keyword + emotion/curiosity trigger
• Description: First line keyword-rich, chapters with timestamps, short emotional summary, affiliate link, contact link https://tally.so/r/PdbGQd, max. 15 hashtags
• Tags: 15-20 relevant German keywords per video
7. SCRIPT REQUIREMENTS (both types)
• Minimum length: 8 minutes (required for YouTube mid-roll ads)
Structure -- strictly required:
Seconds 0-8 -- Instant benefit: The video starts WITHOUT any greeting, directly with the promise: "In this video you will learn..." -- followed by at least 3 concrete solutions/benefits the video delivers. The viewer decides in the first 6 seconds whether to stay. They must immediately hear what they gain.
Seconds 8-45 -- Emotional Hook: Maximum 30-45 seconds, strongly emotional, personal, gripping -- pulls the viewer deep into the topic before the main video begins.
Then: Problem -> Facts + Numbers -> Solution -> Cost/savings calculation -> CTA
• At least one objection with rebuttal
• Emotional storytelling -- not dry information
• End with clear CTA: https://tally.so/r/PdbGQd
• NO generic phrases like 'In this video we will show you...' or 'Don't forget to subscribe'
• German must be native-speaker level quality
• The installation business is never mentioned in Type A videos
• All affiliate links must be labeled #Werbung/#Anzeige (German law)
8. REVISION PROCESS
• Step 1 -- Script approval (Type A only): You send script -> I approve in writing -> production starts.
• Step 2 -- Voice demo: 30-60 sec clip -> I approve.
• Step 3 -- Rough cut: First video draft -> I provide written feedback within 5 business days.
• Step 4 -- Final delivery: Feedback implemented -> final version delivered.
• Revision rounds: Up to 3 rounds per video.
• What counts as revision: Changes to existing content.
• What does NOT count as a new requirement: Everything specified in this briefing.
9. DELIVERY SCHEDULE
2 videos per week -- project duration approx. 12 weeks. Non-negotiable.
10. PAYMENT TERMS
Total budget: EUR 600 for 24 videos
• EUR 200 at project start -- after all conditions have been agreed
• EUR 200 after delivery and approval of the next 8 videos
• EUR 200 after delivery and approval of the final 8 videos
• Long-term cooperation is the goal -- follow-up project for good quality
11. CONTENT PRIORITY LIST -- TYPE A VIDEOS
Based on real YouTube market data analysis. Top 10 topics ranked by search volume and competition gap:
1. Gas prices 2026: What homeowners face -- and how to protect yourself now
Keywords: Gaspreise 2026, Heizkosten sparen | Emotion: Fear -> Hope
2. Heating law repealed: What this really means for your heating system
Keywords: Heizungsgesetz abgeschafft, GModG 2026 | Emotion: Curiosity -> Hope
3. Heat pump 2026: Is it still worth it -- calculated with real numbers
Keywords: Waermepumpe 2026, Waermepumpe Kosten | Emotion: Curiosity
4. BEG subsidy 2026: How to apply for up to 70% grant -- step by step
Keywords: BEG Foerderung, BAFA 2026 | Emotion: Hope
5. 7 mistakes that make a heat pump in old buildings expensive (42 years experience)
Keywords: Waermepumpe Fehler, Waermepumpe Altbau | Emotion: Fear
6. Replace gas heating 2026: What does it really cost -- and when is it worth it
Keywords: Gasheizung tauschen 2026 | Emotion: Fear -> Solution
7. Heat pump in old buildings: Why most projects fail -- and how it works anyway
Keywords: Waermepumpe Altbau, Erfahrung | Emotion: Fear -> Hope
8. Hydraulic balancing: What it costs, why it's mandatory and what it delivers
Keywords: Hydraulischer Abgleich | Emotion: Curiosity
9. PV system + heat pump 2026: What does the combination really cost?
Keywords: PV Anlage Kosten, Waermepumpe PV | Emotion: Curiosity
10. Heat pump in apartment buildings: Does it really work? -- real-world test with numbers
Keywords: Waermepumpe Mehrfamilienhaus | Emotion: Curiosity
The full content list will be provided after project award.
12. DEMO VIDEO -- APPLICATION TASK
To get a first impression of your work, I ask for direct contact and delivery of a demo video -- 60 seconds -- as a continuation of my existing video:
Reference video (Crane shot): https://youtu.be/CmDQkt-SClw
The demo shows the continuation of this real installation: The heat pump was lifted onto the roof by crane. The storage tank was brought in through the rear balcony. The pipes were run through the chimney down to the lower floor -- where the old gas boiler used to be and has now been removed.
Project photos and short clips: https://drive.google.com/drive/folders/1-J2ZzXIpTG5aZ-o5BqpelqrUwSCF0B9X?usp=sharing
The demo is solely for evaluating editing style, dynamism and audio quality. No publishing rights are granted.
13. FREELANCER REQUIREMENTS
• Fluent German (native speaker or C2 level)
• Proven experience with both Cash Cow AND documentary-style YouTube videos
• Understanding of YouTube algorithm, CTR optimization and watch time
• Portfolio with comparable German-language videos and measurable results required
• Reliable delivery schedule -- 2 videos/week is non-negotiable
Contact: Alberto | https://tally.so/r/PdbGQd | September 2026
youtube video editing
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