Social Media & Email Marketing Management

My Facebook, Instagram and Twitter accounts need a cohesive, video-led content strategy supported by paid social, Google Ads and email campaigns. Over the next four weeks I want a single partner to handle the entire funnel—from ideating and producing short-form videos to publishing, promoting and tracking every interaction.

Content & Ads
• Plan and schedule a 30-day video/post/text calendar, optimised natively for each platform.
• Design and launch paid campaigns on Facebook, Instagram, Twitter and Google Ads, including audience targeting, A/B creative testing and daily budget optimisation.

Email Marketing
Set up or refine an email platform (you may choose Mailchimp, Klaviyo, HubSpot or a comparable tool) to:
• Build automated welcome and nurture sequences that complement the social campaigns.
• Track opens, clicks and conversions, storing lead data securely for future remarketing.

Lead Tracking
Integrate pixel tracking, UTM parameters and a lightweight CRM or spreadsheet so every prospect from ad click to email sign-up is recorded and easily exported.

Acceptance Criteria
• All campaigns live within one month.
• Minimum two performance reports: mid-cycle and end-of-cycle, clearly showing reach, engagement, lead volume and cost per result.
• Editable files for all videos, ad creatives and email templates delivered at hand-off.

Tools such as Meta Business Suite, Google Ads Manager, Canva/Premiere (or your preferred editor), and an email platform of your choice should be used efficiently without unnecessary subscriptions.