Shopify Redesign & Migration For Jewelry Store
Budget / Salary$750–1,500
TypeFreelance project
LocationRemote
Posted2 hours ago
Shopify Expert Needed
Multi-Store Redesign & Migration of Two Live Jewelry Stores (Turkey & International)
About the Project
We run a heritage jewelry brand on Shopify with two independent, separately hosted, live stores, one for Turkey and one for the international market, plus in-person retail (POS) sales across both markets. The two stores are not connected through Shopify Markets, they are two fully separate Shopify instances that currently carry the same theme framework and largely mirrored content, just localized (Turkish vs. English).
This is a redesign and migration of two operating stores, not a new build. Everything currently live, products, content, reviews, rankings, needs to carry over into the new version. Before full redesign work begins, we need an expert to close the gaps in the current setup (POS reconciliation, tracking, app stack, and how the two catalogs relate to each other), then execute the redesign of both stores together on one shared timeline.
We're looking for a true partner on this project, someone who can advise on structure, content, and user experience, not just execute instructions literally. A genuine sense of taste and judgment for fashion and jewelry brands matters as much as technical skill here.
Project Approach
• Both stores are rebuilt on one shared, premium template, not two separate designs. The same theme is configured and localized across Turkey and international.
• The template itself is designed collaboratively with us. We're looking for a real design partner who proposes and iterates with us, not someone who waits for a finished spec.
• World-class UX is the bar. Every part of the storefront, homepage, navigation, and product experience needs to feel like a premium fashion/jewelry brand, not a generic Shopify theme.
• All new site copy will be written and provided by us. Your role is to implement it cleanly across both languages and make sure every page is fully SEO optimized, meta titles and descriptions, header structure, alt text, structured data, internal linking, and URL/redirect strategy, not to write the copy itself.
• Full product migration for both catalogs is a core deliverable, not an afterthought. Every existing product, and its reviews, needs to carry over cleanly using the cross-store mapping built in the audit phase.
• Existing SEO equity and rankings must be preserved through proper redirects and technical SEO hygiene as part of the migration, this is a hard requirement, not a nice to have.
What's Already Known About the Current Setup
• Two independent Shopify stores (Turkey and International), same Online Store 2.0 theme framework version, not Shopify Markets
• Turkey: roughly 439 products / 840 variants. International: roughly 409 products / 803 variants
• The two catalogs are not linked by handle or SKU today, only 4 handles match exactly between the two stores, so a mapping between equivalent products has to be built before any migration happens
• Inventory locations: 2 on the Turkish store, 3 on the international store including a Portugal-based warehouse
• Roughly half of Turkey's revenue currently comes through POS, not online, so POS reconciliation is core to this work, not a footnote
• Apps currently installed: 31 on the Turkish store, 24 on the international store, 18 shared between them, with known overlap (two competing bundle apps on international, two overlapping email/popup tools on both) that needs auditing and consolidating rather than adding to
• Known gaps to close: no GDPR consent management on the international store, no server-side tracking (GTM, Meta Pixel, Conversions API) on the international store, a Poor Largest Contentful Paint score on the Turkish store's current theme
Scope, Three Phases
Phase 1: Audit & Diagnosis
• Document configuration parity between the two independent stores: domains, currencies, languages, taxes, and where the two setups diverge or overlap
• Audit the POS integration across all inventory locations on both stores and how in-store sales reconcile with online order data
• Review the tracking setup on both stores: GA4, Meta Pixel and Conversions API, deduplication, attribution window consistency, and how POS revenue is or isn't reflected in ad platform reporting. International currently has no serverside tracking at all, this needs to be built, not just audited
• Audit the app stack on both stores and flag what should be consolidated or removed before rebuild
• Build a product mapping between the two catalogs, since no reliable shared identifier currently links equivalent products across the two stores
• Close the GDPR consent gap on the international store ahead of European ad traffic
• Deliver a written report of findings, gaps, and a recommended path forward before full redesign work begins
Phase 2: Full Site Redesign & Migration (both stores, one build)
One premium template, designed together with us, then configured, branded, and deployed across both stores, this is not two independent projects. Both stores move through every stage on the same timeline, since stock, shipping, and fulfillment are shared between them, and both publish together once approved.
• Foundation & Theme Setup: collaborative template design process with us, store configuration, theme build, full brand identity application (colors, typography, buttons, spacing, styling), global layout, header and footer, applied consistently across both stores
• Storefront & Homepage: hero/banner, featured collections, product showcases, brand story, video section, Instagram feed, trust elements, newsletter signup, mega menu, responsive mobile navigation, built to a world-class UX standard, genuinely modern and dynamic, not a reskin of the current structure
• Catalogue & Product Setup: a hero set of roughly 25 to 30 products, covering every category and material combination (rings, necklaces, earrings, bracelets, sets, in both gold and silver), fully rebuilt with new photography treatment. The remaining catalog (roughly 800 variants combined) migrated using the Phase 1 product mapping, ideally through
Matrixify, already installed on the Turkish store. Collection functionality, site search, product page template with galleries, zoom, variants, reviews, recommendations, size guides, and stock messaging
• Supporting Pages & Content: About, Contact, FAQ, Size Guide, Shipping & Returns, Privacy Policy/Terms, Store Locator, blog with starter posts, 404 page, Sale/Offers page, in both English and Turkish. All new copy is provided by us, your role is clean implementation plus full on-page SEO optimization of every page
• Conversion & Customer Experience: live chat/chatbot, sticky add-to-cart, cart drawer, customer accounts, checkout branding, Instagram feed. Existing tools reviewed and carried forward where they work, overlapping tools consolidated per the Phase 1 app audit
• SEO, Analytics & Launch Readiness: meta titles/descriptions, alt text, structured data, header hierarchy, internal linking, Search Console and GA4 setup, sitemap, full redirect mapping so current rankings and traffic carry over, payment/shipping/tax/currency review, multi-currency support, cross-browser testing, test orders, tracking and consent parity confirmed on both stores
• Post-Launch Support: one month per store from go-live, troubleshooting within the agreed scope
Phase 3: Ongoing Support (after launch)
We also have an ongoing need beyond the redesign itself: weekly content and product updates, homepage and collection refreshes, and general day-to-day merchandising support across both stores. This continues on a monthly basis after the new site is live. Candidates open to this kind of ongoing relationship, not just a one-time build, are preferred.
Timeline
Our Meta Ads Europe launch is set for September 15 and runs independently of this redesign, on the current site with targeted fixes applied ahead of it. The redesign itself is built on a separate, unpublished version of each store while the current sites stay live, targeting a first live version (hero catalog, both stores) within about three to four weeks of kickoff, with the remaining catalog migrating in behind it.
What We're Looking For
• Proven Shopify expertise with multi-store setups specifically, this is two independent Shopify stores, not a Shopify Markets configuration
• Real experience with bulk product migration (Matrixify or equivalent), this project involves migrating roughly 800 product variants using a mapping table, not manual entry
• Strong tracking and analytics background: GA4, Meta Pixel/Conversions API, server-side tracking, deduplication
• Hands-on SEO implementation skill, on-page SEO, structured data, redirect strategy, and preserving existing rankings through a migration, this is a hard requirement given the amount of existing organic traffic
• Experience auditing and consolidating a Shopify app stack
• GDPR/consent management setup experience
• Real theme customization/development experience, not just app installs, and comfort designing a template collaboratively with a client rather than working from a finished spec
• A genuine sense of taste and judgment for fashion, jewelry, or DTC brands, someone who can advise on what a jewelry brand's site actually needs and deliver world-class UX, not just execute instructions literally
• Portfolio of similar ecommerce redesigns, ideally fashion, jewelry, or DTC, and ideally with experience delivering ongoing content or merchandising support post-launch
We are prioritizing quality and genuine category understanding over the lowest bid.
Multi-Store Redesign & Migration of Two Live Jewelry Stores (Turkey & International)
About the Project
We run a heritage jewelry brand on Shopify with two independent, separately hosted, live stores, one for Turkey and one for the international market, plus in-person retail (POS) sales across both markets. The two stores are not connected through Shopify Markets, they are two fully separate Shopify instances that currently carry the same theme framework and largely mirrored content, just localized (Turkish vs. English).
This is a redesign and migration of two operating stores, not a new build. Everything currently live, products, content, reviews, rankings, needs to carry over into the new version. Before full redesign work begins, we need an expert to close the gaps in the current setup (POS reconciliation, tracking, app stack, and how the two catalogs relate to each other), then execute the redesign of both stores together on one shared timeline.
We're looking for a true partner on this project, someone who can advise on structure, content, and user experience, not just execute instructions literally. A genuine sense of taste and judgment for fashion and jewelry brands matters as much as technical skill here.
Project Approach
• Both stores are rebuilt on one shared, premium template, not two separate designs. The same theme is configured and localized across Turkey and international.
• The template itself is designed collaboratively with us. We're looking for a real design partner who proposes and iterates with us, not someone who waits for a finished spec.
• World-class UX is the bar. Every part of the storefront, homepage, navigation, and product experience needs to feel like a premium fashion/jewelry brand, not a generic Shopify theme.
• All new site copy will be written and provided by us. Your role is to implement it cleanly across both languages and make sure every page is fully SEO optimized, meta titles and descriptions, header structure, alt text, structured data, internal linking, and URL/redirect strategy, not to write the copy itself.
• Full product migration for both catalogs is a core deliverable, not an afterthought. Every existing product, and its reviews, needs to carry over cleanly using the cross-store mapping built in the audit phase.
• Existing SEO equity and rankings must be preserved through proper redirects and technical SEO hygiene as part of the migration, this is a hard requirement, not a nice to have.
What's Already Known About the Current Setup
• Two independent Shopify stores (Turkey and International), same Online Store 2.0 theme framework version, not Shopify Markets
• Turkey: roughly 439 products / 840 variants. International: roughly 409 products / 803 variants
• The two catalogs are not linked by handle or SKU today, only 4 handles match exactly between the two stores, so a mapping between equivalent products has to be built before any migration happens
• Inventory locations: 2 on the Turkish store, 3 on the international store including a Portugal-based warehouse
• Roughly half of Turkey's revenue currently comes through POS, not online, so POS reconciliation is core to this work, not a footnote
• Apps currently installed: 31 on the Turkish store, 24 on the international store, 18 shared between them, with known overlap (two competing bundle apps on international, two overlapping email/popup tools on both) that needs auditing and consolidating rather than adding to
• Known gaps to close: no GDPR consent management on the international store, no server-side tracking (GTM, Meta Pixel, Conversions API) on the international store, a Poor Largest Contentful Paint score on the Turkish store's current theme
Scope, Three Phases
Phase 1: Audit & Diagnosis
• Document configuration parity between the two independent stores: domains, currencies, languages, taxes, and where the two setups diverge or overlap
• Audit the POS integration across all inventory locations on both stores and how in-store sales reconcile with online order data
• Review the tracking setup on both stores: GA4, Meta Pixel and Conversions API, deduplication, attribution window consistency, and how POS revenue is or isn't reflected in ad platform reporting. International currently has no serverside tracking at all, this needs to be built, not just audited
• Audit the app stack on both stores and flag what should be consolidated or removed before rebuild
• Build a product mapping between the two catalogs, since no reliable shared identifier currently links equivalent products across the two stores
• Close the GDPR consent gap on the international store ahead of European ad traffic
• Deliver a written report of findings, gaps, and a recommended path forward before full redesign work begins
Phase 2: Full Site Redesign & Migration (both stores, one build)
One premium template, designed together with us, then configured, branded, and deployed across both stores, this is not two independent projects. Both stores move through every stage on the same timeline, since stock, shipping, and fulfillment are shared between them, and both publish together once approved.
• Foundation & Theme Setup: collaborative template design process with us, store configuration, theme build, full brand identity application (colors, typography, buttons, spacing, styling), global layout, header and footer, applied consistently across both stores
• Storefront & Homepage: hero/banner, featured collections, product showcases, brand story, video section, Instagram feed, trust elements, newsletter signup, mega menu, responsive mobile navigation, built to a world-class UX standard, genuinely modern and dynamic, not a reskin of the current structure
• Catalogue & Product Setup: a hero set of roughly 25 to 30 products, covering every category and material combination (rings, necklaces, earrings, bracelets, sets, in both gold and silver), fully rebuilt with new photography treatment. The remaining catalog (roughly 800 variants combined) migrated using the Phase 1 product mapping, ideally through
Matrixify, already installed on the Turkish store. Collection functionality, site search, product page template with galleries, zoom, variants, reviews, recommendations, size guides, and stock messaging
• Supporting Pages & Content: About, Contact, FAQ, Size Guide, Shipping & Returns, Privacy Policy/Terms, Store Locator, blog with starter posts, 404 page, Sale/Offers page, in both English and Turkish. All new copy is provided by us, your role is clean implementation plus full on-page SEO optimization of every page
• Conversion & Customer Experience: live chat/chatbot, sticky add-to-cart, cart drawer, customer accounts, checkout branding, Instagram feed. Existing tools reviewed and carried forward where they work, overlapping tools consolidated per the Phase 1 app audit
• SEO, Analytics & Launch Readiness: meta titles/descriptions, alt text, structured data, header hierarchy, internal linking, Search Console and GA4 setup, sitemap, full redirect mapping so current rankings and traffic carry over, payment/shipping/tax/currency review, multi-currency support, cross-browser testing, test orders, tracking and consent parity confirmed on both stores
• Post-Launch Support: one month per store from go-live, troubleshooting within the agreed scope
Phase 3: Ongoing Support (after launch)
We also have an ongoing need beyond the redesign itself: weekly content and product updates, homepage and collection refreshes, and general day-to-day merchandising support across both stores. This continues on a monthly basis after the new site is live. Candidates open to this kind of ongoing relationship, not just a one-time build, are preferred.
Timeline
Our Meta Ads Europe launch is set for September 15 and runs independently of this redesign, on the current site with targeted fixes applied ahead of it. The redesign itself is built on a separate, unpublished version of each store while the current sites stay live, targeting a first live version (hero catalog, both stores) within about three to four weeks of kickoff, with the remaining catalog migrating in behind it.
What We're Looking For
• Proven Shopify expertise with multi-store setups specifically, this is two independent Shopify stores, not a Shopify Markets configuration
• Real experience with bulk product migration (Matrixify or equivalent), this project involves migrating roughly 800 product variants using a mapping table, not manual entry
• Strong tracking and analytics background: GA4, Meta Pixel/Conversions API, server-side tracking, deduplication
• Hands-on SEO implementation skill, on-page SEO, structured data, redirect strategy, and preserving existing rankings through a migration, this is a hard requirement given the amount of existing organic traffic
• Experience auditing and consolidating a Shopify app stack
• GDPR/consent management setup experience
• Real theme customization/development experience, not just app installs, and comfort designing a template collaboratively with a client rather than working from a finished spec
• A genuine sense of taste and judgment for fashion, jewelry, or DTC brands, someone who can advise on what a jewelry brand's site actually needs and deliver world-class UX, not just execute instructions literally
• Portfolio of similar ecommerce redesigns, ideally fashion, jewelry, or DTC, and ideally with experience delivering ongoing content or merchandising support post-launch
We are prioritizing quality and genuine category understanding over the lowest bid.
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