Webflow to WordPress Site Replication -- 3

ABOUT THE COMPANY

Centrum Bad (Kaps Consulting ApS) is a Danish startup specializing in complex bathroom renovation projects inside apartment buildings - work that requires technical design, engineering, and formal approval from housing associations and sometimes municipal authorities, not just tiling and plumbing. The team is small but highly competent, with strong relationships across the entire supply chain. Budget is a real factor: this is a lean, sharp startup, not a corporate account, and we expect the same discipline from partners we hire.

WHAT ALREADY EXISTS

The site's content, structure, and visual identity are fully finished and live as a working reference, built in Webflow at a staging URL (centrum-bad.webflow.io) - not yet on a custom domain. All five main pages have real, finished, client-approved copy: Home, Services, Case studies, About us, and Inspiration (a small blog/resource section with a sub-page on interior styles). Content and structure are locked - this is not a content, copywriting, or structural-design project.

Important - this is not a Webflow project. The Webflow site is the reference for content, structure, and visual direction only. You will not be given Webflow access, and nothing will be edited there. The deliverable is a fresh build of this same site in WordPress, hosted at one.com, matching the reference closely in content, layout, and visual feel, adapted naturally to WordPress themes/page builders.

A separate contest already produced the company's new logo and visual identity (wordmark, mark, color palette), already implemented on the Webflow reference site. That identity carries over 1:1 into the WordPress build.

SCOPE

A from-scratch WordPress build replicating the finished Webflow reference site, plus outstanding visual-polish items never finished on the reference, plus a new Danish/English multilingual setup.

1. Homepage
Replace the current hero image (a bathroom photo of uncertain origin) with a properly-licensed open-source/stock photograph or an original illustration - see Imagery policy below. Highest-priority visual item on the site.
Design a small custom icon set for a four-item "core services" grid and a five-item services list on the Services page, sharing one visual language and sitting comfortably next to the logo mark.
Recreate the "typical timeline" Gantt-style chart. On the Webflow reference this is a live, coded HTML/CSS component, not a static image or stock WordPress feature - there's no off-the-shelf equivalent, so propose your approach: custom code, a plugin, or a simpler equivalent that still gets the six-phase timeline across.
A large six-step accordion "how we work" section sits beneath that chart (each step expands to show what we do, what we need from the client, deliverables, an approval-gate callout, a "lessons learned" note, plus thumbnails for two steps). One connected design system - typography, color, chip styling, panel behavior - rebuilt as a whole.
A subtle "current page" nav indicator and light touch-ups to CTAs and page background are minor items that can be batched in.

2. Services page
Apply the shared icon set to the five-item services list.
Recreate the FAQ section (12 finalized Q&As) - copy is locked, only the visual treatment (accordion behavior, spacing, optional process-flow graphic above it) is open.

3. Case studies page
Currently text-only, one completed case study (finished, approved copy). Real photos of client homes will never be supplied for this or future case studies (see Imagery policy), so support this page with open-source photography and/or original illustration/diagram work instead - e.g. a stylized process timeline, an icon-based project-scope summary, or generic material/texture imagery. Top priority.

4. About us page
Close to finished (founder-spotlight layout, photo, accent line, contact section). Replicate as-is; only optional finishing polish is open, not a redesign.

5. Inspiration / resources section
The overview page shows a flat set of category tiles; do not lock a layout until a pending internal decision is confirmed - it will be communicated before this piece starts.
Five existing articles have no imagery yet; add representative open-source photography/illustration per article (generic material shots - tile, grout, fixtures - not tied to a specific client).
One sub-page (interior styles) is further along: real photography for four style categories with a caption band under each. Recreate closely.

6. Danish/English multilingual build
An English version of the entire site (all pages plus five articles) is already translated and approved - a build task, not a translation task.
Use a WordPress multilingual plugin - WPML or Polylang, whichever you have stronger hands-on experience with - with a visible DA|EN switcher in the header, matching the reference's understated nav style.
The client wants to edit both language versions herself afterward through WordPress's normal editor, so the setup must support that as an ongoing workflow.

LOGO & TAGLINE IMPLEMENTATION (hard requirement)

The logo package includes a mark/wordmark and taglines it was tested against, but the tagline/subtext on the site must be built as live, editable text in WordPress - never baked into the logo artwork. The client wants to swap in a new tagline anytime by editing text in WordPress, without new logo files or a developer.

Practically:
Implement the logo as a mark/icon asset (SVG/image) next to a separate text element for the tagline, styled in the site's type system - not one flattened image containing both.
Wherever the tagline appears (header, footer, hero, etc.), it should be normal, editable text, sized/positioned to survive a text swap of similar length without breaking layout.
The mark/icon itself (no tagline baked in) is the one asset locked down as a static logo file.

This is a hard requirement, not a nice-to-have.

IMAGERY POLICY (hard constraint)

The client will not show photographs of actual clients' bathrooms or homes anywhere on the site - a firm rule, applying to the hero image, case studies, blog articles, and anywhere a "real project photo" might otherwise be used. All imagery must be:
Properly-licensed open-source or stock photography - a license clearly permitting commercial use, documented for later reference. Generic material/interior photography (tile, fixtures, water, natural materials) is welcome.
Original illustration or explanatory graphic - line illustrations, diagrams, cutaways, stylized process timelines, icon-based summaries - created for this project, not implying a specific real property.

Exception: a photo of the company's own workshop or team (not a client's home) may be used if supplied, but this is optional, low priority.

OUT OF SCOPE
Copywriting or content strategy - all copy is finished and approved.
The logo/visual identity itself - a separate, completed engagement (see Logo & tagline implementation above for the one requirement that applies here).
Structural/IA decisions still pending internally (e.g. Inspiration page's category model) - confirmed before that work starts, not decided by you.
Automated migration from Webflow - no compatible export exists between the platforms. Rebuilding by hand from the reference and approved copy is expected and should be priced accordingly.
Backend/form functionality is optional - the contact form on the reference is currently a visual mock. Include as a priced add-on if you'd like; not a blocker either way.

PRACTICAL REQUIREMENTS
Comfortable building a WordPress site from scratch - a custom/child theme or a proven page builder (Elementor, Bricks, or similar) - hosted on one.com's WordPress hosting. Direct one.com experience is a plus, not required; solid WordPress/cPanel hosting experience is the baseline.
Comfortable setting up a multilingual site with WPML or Polylang.
You'll get full view access to the Webflow reference, all approved copy documents, and the logo/visual identity assets. No Webflow edit access, since Webflow isn't the deliverable platform.
Work from the existing, documented color/typography system as the target visual system to recreate in WordPress.
A defined build project ending at go-live handover, not an ongoing retainer - future maintenance is a separate conversation.

WHAT TO INCLUDE IN YOUR PROPOSAL
Relevant WordPress portfolio examples - ideally understated, editorial/earthy style rather than a bold SaaS/tech look.
Your experience with one.com's WordPress hosting, or general WordPress/cPanel hosting if you haven't used one.com.
Your experience with WPML or Polylang for multilingual sites.
Your recommended approach to the homepage's interactive process/timeline section.
Examples of open-source photography curation and/or original illustration work - this project leans on sourcing/creating the right imagery more than photo editing, given the imagery policy above.
Your suggested approach to implementing the mark + editable tagline as separate elements.
A rough estimate broken down by section (homepage, services, case studies, about, inspiration, multilingual setup) so the client can prioritize within budget - a phased/optional-items proposal is welcome over an all-or-nothing quote.