SEO & Ads for Software Store shopping cart

I’m finalising a compact, five-page PHP/HTML shop that sells downloadable software. The site is built for user reviews, subscription plans and free demo versions, so now I need to make sure the right buyers actually find it.

Here’s what I’m looking for:

• On-page SEO and keyword mapping that can push every product page toward page-one visibility.
• A complete launch of Google Ads and Meta Ads, with campaign structure, copy, creative and audience targeting that fits software buyers.
• Cohesive social campaigns across Facebook, Instagram, YouTube and any other platform you know will convert.
• Analytics setup (GA4, Search Console, Meta Suite) and clear reporting so I can track traffic, ROAS and subscriptions from day one.

Acceptance criteria
1. All five pages indexed and ranking for agreed keywords within a realistic timeframe.
2. Ad campaigns live and approved, with initial performance benchmarks documented.
3. Dashboards that clearly show clicks, demo downloads, subscription conversions and user-review activity.

If you’ve taken digital goods—especially software—from invisible to unmissable, I’d love to see what you can do here.