Facebook Brand Awareness Campaign

I need a savvy social media advertiser to design and run a brand-awareness campaign on Facebook. My top priority is expanding reach and recognition, so every tactic should keep that single goal in focus.

Scope of work
• Research my target audience, competitors, and current trends to inform an effective strategy.
• Map out a clear campaign structure—objectives, ad sets, placements, and budget allocation—that can scale over time.
• Produce scroll-stopping image ads that fit Facebook’s creative guidelines and resonate with my audience’s preferences.
• Launch, monitor, and optimise the campaign daily, testing copy, visuals, and targeting to lower CPM while boosting impressions and engagement.
• Provide concise weekly reports outlining key metrics, insights, and next-step recommendations.

While Facebook is the immediate priority, I’m open to exploring Instagram or Twitter later once results justify expansion, so plan with that flexibility in mind.

I value clear communication, organised execution, and practical strategies that deliver long-term brand lift rather than quick fixes. If you can run independently yet keep me updated with timely progress notes, let’s talk and map out the best path forward.