Instagram Growth Specialist

I need an experienced freelancer to run our new Instagram account with the primary goal of increasing followers, engagement, and promoting the product.

We’re a performance supplement brand for women over 40 who take their training seriously: runners, lifters, CrossFitters, and triathletes. Perimenopause is quietly undoing their recovery, and we help them get it back. If you train yourself, you’ll get our audience straight away.

What you’ll do:
- Plan and post 3–4 pieces a week: Reels, carousels, and Stories
- Write hooks and captions
- Spot trends and formats that fit the brand, and skip the ones that don’t
- Reply to comments and DMs during US hours, and build a real community of engaged followers
- Send a short monthly report on what’s working and what you’ll try next

Ideal skills and experience:
- Proven track record in growing Instagram accounts organically (no fake followers or bots)
- Strong understanding of Instagram algorithms
- Excellent content creation skills and editing skills
- Write native US English and know US fitness culture
- Train yourself or know the endurance and strength world well. Bonus points if you know who Stacy Sims is.
- Experience with analytics tools

Please share your relevant experience, past work, and availability. We’re aiming to start in the next 2–3 weeks with a paid first month as a trial.