Resort Event Facebook Ads Campaign

I’m ready to fill our upcoming resort event with motivated young professionals, and I want Facebook to do the heavy lifting. The assignment is straightforward: plan and run a paid campaign that drives real-world attendance.

The focus is clear:
• Audience — young professionals (25-40) in our feeder cities
• Objective — maximise on-site ticket sales and RSVPs, not just clicks

Content I want woven into the ads: event details and highlights that showcase the unique experience, authentic testimonials from past guests, and time-sensitive promotional offers that spark immediate action. Feel free to mix single-image, carousel, or short-form video formats if they help tell the story.

To keep us aligned, here’s what I need back from you:

1. Targeting strategy: interests, look-alikes, and any custom audiences you recommend.
2. Creative package: thumb-stopping copy, headlines, and design specs ready for Facebook Ad Manager upload.
3. Funnel setup: campaign, ad sets, and ads structured for easy optimisation, with pixel and conversion tracking in place.
4. Launch & optimisation: at least two weeks of active monitoring, A/B testing, and budget reallocation to the best-performing variations.
5. Reporting: weekly dashboards and a concise wrap-up showing cost per result, reach, and key insights I can apply to future events.

Everything needs to comply with Facebook’s latest ad policies, and source files should be delivered so I can reuse winning creatives. Once live attendance numbers confirm success, the project is complete and we can explore repeat engagements for my seasonal calendar.