Performance Marketing Specialist
TypeFull-time job
LocationPakistan
Posted2 hours ago
Performance Marketing Specialist – Google Ads, Meta & LinkedIn
Full-Time | Remote | U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels.
This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS.
What You’ll Own
Paid Media & Campaign Execution
Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
Execute campaigns focused on lead generation, sales, and customer acquisition
Develop and test audiences, targeting, messaging, offers, and creatives
Manage campaign budgets, bidding strategies, and spend allocation
Collaborate with creative and content teams on performance-driven assets
Optimization & Scaling
Monitor campaign performance and optimize daily
Run structured A/B tests across creatives, audiences, copy, and landing pages
Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS
Identify winning campaigns and scale them efficiently
Stay current with advertising platform changes and best practices
Tracking, Analytics & Reporting
Manage and validate conversion tracking using Google Analytics and Google Tag Manager
Analyze campaign and funnel performance across channels
Build clear performance reports with actionable insights
Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance
Cross-Functional Collaboration
Align paid campaigns with marketing, sales, and revenue goals
Work with content and design teams to improve campaign creative
Provide data-backed recommendations on messaging and offers
Support integrated paid, organic, and funnel strategies
What We’re Looking For
3+ years of hands-on performance marketing or paid media experience
Strong experience managing Google Ads and Meta Ads
Experience with LinkedIn Ads strongly preferred
Proven success improving ROAS, CPA, CPL, and conversion rates
Strong understanding of PPC, attribution, audience targeting, and conversion tracking
Hands-on experience with Google Analytics (GA4) and Google Tag Manager
Strong analytical and reporting skills
Comfortable independently launching, optimizing, and scaling campaigns
Strong English communication and project-management skills
Availability during U.S. business hours
Nice to Have
Lead generation and/or e-commerce campaign experience
HubSpot, Salesforce, or Marketo experience
Funnel optimization and audience segmentation experience
Google Ads or Meta certifications
Experience managing multiple accounts or significant advertising budgets
What Success Looks Like
Lower and more efficient CPA and CPL
Improved ROAS and conversion rates
Consistent growth in qualified leads and conversions
Efficient allocation and scaling of advertising budgets
Accurate conversion tracking and reporting
Continuous testing that produces measurable performance improvements
Why Join?
Fully remote opportunity
Ownership of paid acquisition across multiple platforms
Direct impact on leads, revenue, and business growth
Freedom to test, optimize, and scale campaigns
Data-driven and performance-focused environment
Strong autonomy and opportunity for professional growth
Interview Process
Initial Screening Call
Spark Hire Intro Video
Recruiter Interview
Performance Marketing / Campaign Discussion
Client Interview
Offer & Onboarding
What Happens After You Apply
Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed.
Please check your inbox and spam/junk folder for the invitation.
Apply Now
If you’re a hands-on performance marketer who knows how to launch, optimize, and scale paid campaigns while improving CPA and ROAS, we’d love to hear from you.
#PerformanceMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #PPC #DigitalMarketing #LeadGeneration #GrowthMarketing #RemoteMarketingJobs #Pavago
Originally posted on Himalayas
Full-Time | Remote | U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels.
This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS.
What You’ll Own
Paid Media & Campaign Execution
Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
Execute campaigns focused on lead generation, sales, and customer acquisition
Develop and test audiences, targeting, messaging, offers, and creatives
Manage campaign budgets, bidding strategies, and spend allocation
Collaborate with creative and content teams on performance-driven assets
Optimization & Scaling
Monitor campaign performance and optimize daily
Run structured A/B tests across creatives, audiences, copy, and landing pages
Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS
Identify winning campaigns and scale them efficiently
Stay current with advertising platform changes and best practices
Tracking, Analytics & Reporting
Manage and validate conversion tracking using Google Analytics and Google Tag Manager
Analyze campaign and funnel performance across channels
Build clear performance reports with actionable insights
Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance
Cross-Functional Collaboration
Align paid campaigns with marketing, sales, and revenue goals
Work with content and design teams to improve campaign creative
Provide data-backed recommendations on messaging and offers
Support integrated paid, organic, and funnel strategies
What We’re Looking For
3+ years of hands-on performance marketing or paid media experience
Strong experience managing Google Ads and Meta Ads
Experience with LinkedIn Ads strongly preferred
Proven success improving ROAS, CPA, CPL, and conversion rates
Strong understanding of PPC, attribution, audience targeting, and conversion tracking
Hands-on experience with Google Analytics (GA4) and Google Tag Manager
Strong analytical and reporting skills
Comfortable independently launching, optimizing, and scaling campaigns
Strong English communication and project-management skills
Availability during U.S. business hours
Nice to Have
Lead generation and/or e-commerce campaign experience
HubSpot, Salesforce, or Marketo experience
Funnel optimization and audience segmentation experience
Google Ads or Meta certifications
Experience managing multiple accounts or significant advertising budgets
What Success Looks Like
Lower and more efficient CPA and CPL
Improved ROAS and conversion rates
Consistent growth in qualified leads and conversions
Efficient allocation and scaling of advertising budgets
Accurate conversion tracking and reporting
Continuous testing that produces measurable performance improvements
Why Join?
Fully remote opportunity
Ownership of paid acquisition across multiple platforms
Direct impact on leads, revenue, and business growth
Freedom to test, optimize, and scale campaigns
Data-driven and performance-focused environment
Strong autonomy and opportunity for professional growth
Interview Process
Initial Screening Call
Spark Hire Intro Video
Recruiter Interview
Performance Marketing / Campaign Discussion
Client Interview
Offer & Onboarding
What Happens After You Apply
Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed.
Please check your inbox and spam/junk folder for the invitation.
Apply Now
If you’re a hands-on performance marketer who knows how to launch, optimize, and scale paid campaigns while improving CPA and ROAS, we’d love to hear from you.
#PerformanceMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #PPC #DigitalMarketing #LeadGeneration #GrowthMarketing #RemoteMarketingJobs #Pavago
Originally posted on Himalayas
Apply on Himalayas →
Job sourced from Himalayas. Applications happen directly on the original platform — we never collect your data.