NGO Crowdfunding Setup & Management + Ads

We are looking for an experienced freelancer who can help us set up, launch, and manage a crowdfunding campaign for an NGO, with a strong focus on digital marketing and paid ads.

What you’ll be responsible for:
Identify and recommend suitable crowdfunding platforms for our NGO
Set up and optimize the crowdfunding campaign
Help structure the campaign story, donation appeal, goals and messaging
Suggest the right content/assets required for the campaign
Plan and run Meta (Facebook & Instagram) ads if required google ads
Set up targeting, audiences, campaigns and retargeting
Monitor ad performance and optimize campaigns regularly
Track donations, leads and campaign ROI
Provide regular performance updates and actionable insights
Help improve the campaign based on performance
We’re looking for someone who:
Has previous experience with NGO/non-profit crowdfunding
Has hands-on experience running Meta Ads for fundraising/donations
Understands how to build trust and emotional connection without making the campaign feel overly promotional
Can work independently and take ownership of the campaign
Can share examples/case studies of previous crowdfunding or fundraising campaigns
Please share:
Your relevant experience
Examples of crowdfunding/fundraising campaigns you've worked on
Platforms you have experience with
Previous Meta Ads results, if available
Your expected fee — one-time setup + monthly management / campaign-based
Estimated timeline to launch

Preference: Someone who has actually managed successful fundraising campaigns for NGOs/non-profits, rather than only general digital marketing experience.

Engagement: Freelance / Project-based, with potential for ongoing work.