TikTok Awareness With Mid-Tier Influencers

I’m rolling out a fresh, brand-awareness push and want it driven entirely through TikTok creators who sit comfortably in the 50K–500K follower range. Your job is to help me identify, secure, and manage those mid-tier influencers so the brand’s voice lands authentically with a wide yet still engaged audience.

Here’s what I need from you:
• A curated shortlist of TikTok creators who match our niche, audience demographics, and follower band.
• Outreach, negotiation, and contract facilitation with the selected talent.
• Creative guidelines that inspire the influencers while keeping messaging on-brand and FTC-compliant.
• A posting schedule, hashtag strategy, and amplification plan.
• Post-campaign reporting that shows reach, engagement, and any notable sentiment shifts.

Please highlight any tools or platforms you prefer for influencer discovery, relationship management, and analytics. If you’ve run similar TikTok awareness campaigns before, share one or two concise success metrics so I can quickly see your fit.

Looking forward to collaborating on a campaign that gets people talking—and keeps them talking long after the videos go live.