Multi-Platform Ads Lead Generation
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
I need an experienced performance marketer who can take full ownership of our paid media across Google Ads, Facebook & Instagram Ads, and YouTube Ads. The sole purpose of every campaign we run is to bring in qualified leads and turn them into sales.
Where we stand
• Some ad sets are already live, but they are under-performing.
• New products are coming online that have never been promoted.
What I expect from you
1. Audit the current Google, Meta and YouTube campaigns, pin-pointing wasted spend, poor audience targeting, and weak creatives.
2. Design and launch fresh campaigns for the new offers, covering Search, Display, Shopping, Video and Re-marketing where relevant.
3. Build or refine conversion tracking through Google Tag Manager, GA4 and Meta’s Conversion API so that every form fill, call or purchase is recorded accurately.
4. Optimise daily for CPL/ROAS, split-test creatives, bids and landing pages, and report concise insights every week.
Acceptance criteria
• Cost-per-lead drops meaningfully within the first 30 days.
• All tracking pixels fire correctly and data matches GA4.
• Weekly report outlines actions taken, results and next steps.
If you’ve scaled multi-channel funnels before and are confident with the latest Google Ads interface, Meta Ads Manager, and YouTube placement tactics, I’d like to hear how you’d approach the first week.
Where we stand
• Some ad sets are already live, but they are under-performing.
• New products are coming online that have never been promoted.
What I expect from you
1. Audit the current Google, Meta and YouTube campaigns, pin-pointing wasted spend, poor audience targeting, and weak creatives.
2. Design and launch fresh campaigns for the new offers, covering Search, Display, Shopping, Video and Re-marketing where relevant.
3. Build or refine conversion tracking through Google Tag Manager, GA4 and Meta’s Conversion API so that every form fill, call or purchase is recorded accurately.
4. Optimise daily for CPL/ROAS, split-test creatives, bids and landing pages, and report concise insights every week.
Acceptance criteria
• Cost-per-lead drops meaningfully within the first 30 days.
• All tracking pixels fire correctly and data matches GA4.
• Weekly report outlines actions taken, results and next steps.
If you’ve scaled multi-channel funnels before and are confident with the latest Google Ads interface, Meta Ads Manager, and YouTube placement tactics, I’d like to hear how you’d approach the first week.
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