Meta & Instagram Lead Ads

I need a specialist who can set up, run, and continually optimise paid campaigns across Meta Ads Manager for both Facebook and Instagram with one clear objective: generating high-quality leads for the services my company offers.

The audience is purposefully broad—essentially anyone who is likely to be interested in our service line—so your expertise in interest-based, look-alike, and behaviour targeting will be crucial. Creative testing, split-testing of ad copy and visuals, and smart budget allocation should be part of your regular routine.

Deliverables
• Campaign build-out in Meta Ads Manager (all ad sets, ads, tracking pixels)
• Fresh, on-brand static or short-form video creatives and compelling ad copy
• Weekly performance summary highlighting CPL, conversion rate, and recommendations for the coming week
• Ongoing optimisation (bid adjustments, audience refinement, creative refreshes) to maintain or beat agreed lead cost benchmarks

Please outline any similar service-focused lead gen campaigns you have managed, plus the main tools and tactics (e.g., Meta Pixel, Conversion API, Lookalike Audiences) you rely on for success.