Meta Ads + Zoho CRM Qualified Lead Feedback Integration

We are looking for an experienced specialist to integrate Zoho CRM with Meta Ads and send lead-quality feedback back to Meta for better campaign optimization.

Current Setup

We currently use:

- Meta Ads
- Zoho LeadChain connected to Meta
- Zoho CRM
- Leads coming from:
- Meta Instant Lead Forms
- WhatsApp Ads / Click-to-WhatsApp

Lead data is already being captured in Zoho successfully.

What We Need

We want to create a closed-loop feedback system between Zoho CRM and Meta.

Our qualification logic is simple:

Qualified Lead = A Lead that is converted into a Contact in Zoho CRM.

When this happens, we want to send the appropriate conversion/qualified-lead event back to Meta so Meta can optimize campaigns toward higher-quality leads.

For Unqualified / Junk Leads, we also want to send the appropriate supported signal or outcome back to Meta to help improve lead quality.

The solution must work for leads coming from both:

- Meta Instant Lead Forms
- WhatsApp Ads

Scope of Work

- Review our existing Meta → Zoho LeadChain → Zoho CRM setup.
- Recommend and implement the correct architecture.
- Set up Meta Conversions API / CRM Events or the most appropriate official Meta solution.
- Map Zoho CRM data correctly to Meta.
- Send a Qualified Lead event when a Lead is converted to a Contact.
- Handle Unqualified Leads using the appropriate Meta-supported method.
- Maintain the necessary identifiers for accurate event matching and attribution.
- Support both Lead Form and WhatsApp advertising sources.
- Test events in Meta Events Manager.
- Verify event matching, attribution, and deduplication where applicable.
- Provide basic documentation of the final setup.

Important Requirement

We are NOT looking for someone doing this for the first time.

You must have previous hands-on experience implementing:

Meta Ads + CRM + Conversions API / CRM Conversion Events

Experience with Zoho CRM / Zoho LeadChain + Meta is strongly preferred.