Shopify Store Setup & Ads

I have an empty Shopify storefront that I’m eager to turn into a real business, but I’m stuck on four fronts: product selection, overall store design, setting-up reliable payment methods, and—most critically—launching profitable Facebook ads.

What I need from you is an end-to-end push:

• Research and present a shortlist of truly winning products (I don’t have any in mind yet) with clear reasoning on margins, demand, and competition.
• Import those products into my Shopify dashboard, write or refine the copy, optimise the images, and make sure variants, pricing, and shipping rules are correct.
• Give the theme a clean, conversion-focused look—homepage, product pages, upsell sections, trust badges—so everything feels cohesive and professional.
• Configure payment gateways so customers can actually check out without friction.
• Build the first round of Facebook ad campaigns: audience research, pixel setup, creative (image or short-form video), ad copy, campaign structure, and a simple scaling plan I can follow.

Acceptance criteria
1. Minimum of five vetted products each showing a realistic profit margin of 30 % or more.
2. Store passes a test purchase from product page through to payment confirmation.
3. At least two ad creatives and two copy variations per product loaded into Facebook Ads Manager with the pixel firing correctly.
4. A brief hand-off document outlining next steps for optimisation and budget allocation.

I already have the Shopify subscription and a fresh Facebook Business Manager account ready to connect. If you’re confident with Shopify, Oberlo/DSers, Meta Ads Manager, and the usual analytics tools, your expertise would be invaluable. Let’s get this store earning.