Meta Ads Specialist Required – Facebook & Instagram Lead Generation

Meta Ads Specialist Required – Facebook & Instagram Lead Generation

We are looking for an experienced and performance driven **Meta Ads Specialist** to manage Facebook and Instagram advertising campaigns for our clients.

We are a digital marketing agency working with businesses across different industries and locations. Our primary objective is to generate **genuine, relevant leads, enquiries, appointments and customers**, rather than simply increasing reach, likes or engagement.

We are looking for a professional who can take complete responsibility for campaign strategy, execution, testing, optimization and performance improvement.

Primary Objective

Our goal is:

**Right Audience → Relevant Ad → Quality Enquiry → Genuine Lead → Customer → Business Growth**

The selected freelancer should have a strong understanding of Meta's advertising ecosystem and should be able to develop campaigns based on the client's business goals, target audience and industry.

Key Responsibilities

1. Meta Ads Campaign Setup & Management

The freelancer should be experienced in managing:

* Facebook Ads
* Instagram Ads
* Lead Generation Campaigns
* Website Conversion Campaigns
* WhatsApp Lead Campaigns
* Messenger Campaigns
* Traffic Campaigns
* Engagement Campaigns
* Retargeting Campaigns
* Remarketing Campaigns
* Awareness campaigns where required
* Local business campaigns
* E-commerce campaigns, where applicable

2. Campaign Strategy

The freelancer will be responsible for developing a proper advertising strategy based on:

* Business objectives
* Target audience
* Location
* Industry/niche
* Customer demographics
* Customer interests and behaviours
* Previous campaign data
* Competitor activity
* Budget
* Conversion goals

We expect the freelancer to proactively suggest the best campaign structure rather than simply following instructions.

3. Audience Research & Targeting

Experience with:

* Custom Audiences
* Lookalike Audiences
* Website Visitors
* Customer Lists
* Engagement Audiences
* Instagram/Facebook Page Engagement
* Retargeting Audiences
* Interest-based targeting
* Behaviour-based targeting
* Geographic targeting
* Demographic targeting

The freelancer should continuously analyze audience quality and remove or reduce audiences that generate irrelevant leads.

4. Creative & Ad Copy Strategy

The freelancer should understand what type of creatives work for different businesses and should be capable of providing clear creative requirements.

Experience with:

* Image Ads
* Video Ads
* Reels Ads
* Carousel Ads
* Collection Ads
* Story Ads
* Feed Ads
* Short-form video creatives
* Different ad angles and hooks

The freelancer should also be able to create or guide:

* Primary ad copy
* Headlines
* Descriptions
* CTAs
* Hooks
* Offer positioning
* Lead-generation messaging

Creative testing and A/B testing will be an important part of the work.

5. Lead Quality Optimization

This is one of our highest priorities.

We are not looking for a freelancer who simply reports:

> "We generated 100 leads."

We want to understand:

* Are the leads genuine?
* Are they relevant to the business?
* Are they responding?
* Are they interested in the service?
* Are they booking appointments?
* Are they converting into customers?

The freelancer should continuously optimize campaigns based on actual lead quality and available conversion data.

6. Tracking & Conversion Setup

Experience with:

* Meta Pixel
* Meta Events Manager
* Conversions API (CAPI)
* Website conversion tracking
* Lead tracking
* WhatsApp conversion tracking
* Custom conversions
* Event configuration
* UTM tracking
* Landing page tracking
* CRM/lead tracking integrations where applicable

Proper tracking is essential because campaign optimization should be based on reliable data.

7. Campaign Optimization

The freelancer should continuously monitor and optimize:

* CPM
* CPC
* CTR
* CPL
* Conversion rate
* Frequency
* Cost per result
* Audience performance
* Creative performance
* Placement performance
* Location performance
* Age/gender performance
* Budget allocation

The freelancer should identify underperforming campaigns, ad sets and creatives and make data-driven improvements.

8. Budget Management

We expect responsible budget management.

The freelancer should:

* Avoid unnecessary ad spend
* Identify profitable campaigns
* Allocate budget toward better-performing campaigns
* Scale campaigns gradually
* Test before aggressively increasing budgets
* Monitor spending closely
* Recommend budget changes based on actual performance

Our goal is to achieve the best possible results within the client's available advertising budget.

Landing Page & Conversion Recommendations

The freelancer should also be able to identify issues that may affect conversions, such as:

* Weak offers
* Poor CTA
* Slow landing pages
* Poor mobile experience
* Weak messaging
* Unclear contact/lead forms
* Mismatch between advertisement and landing page

If improvements are required outside Meta Ads, we expect the freelancer to communicate these recommendations to our team.

Reporting

The freelancer should provide regular performance updates covering:

* Amount spent
* Reach
* Impressions
* Clicks
* CTR
* CPC
* Leads
* CPL
* Conversion rate
* Lead quality
* Best-performing campaigns
* Best-performing creatives
* Best-performing audiences
* Problems identified
* Optimizations completed
* Recommended next steps

Reports should be easy to understand and focused on meaningful business results.

## What We Are NOT Looking For

Please do not apply if your approach is mainly focused on:

* Increasing likes or followers
* Generating cheap but irrelevant leads
* Launching campaigns without ongoing optimization
* Copy-pasting the same strategy for every client
* Spending the entire budget without performance analysis
* Making unrealistic guarantees
* Running campaigns without proper tracking

We are looking for **performance-focused Meta advertising**, not vanity metrics.

Ideal Freelancer

The ideal candidate should:

* Have strong practical Meta Ads experience
* Understand Facebook and Instagram advertising deeply
* Have experience with lead generation
* Understand conversion optimization
* Be experienced with different industries
* Understand audience research
* Have strong creative testing knowledge
* Understand Pixel, Events Manager and CAPI
* Be analytical and data-driven
* Communicate clearly
* Take initiative
* Continuously monitor campaigns
* Focus on business outcomes rather than vanity metrics

Long-Term Partnership

We are looking for a freelancer who can become a reliable **Meta Ads execution partner for our agency**.

If the freelancer consistently delivers good campaign management and lead quality, there will be opportunities to manage Meta Ads campaigns for multiple clients on a long-term basis.

We value professionalism, transparency, accountability and consistent performance.

To Apply

Please provide:

1. Your total Meta Ads experience.
2. Types of campaigns you have managed.
3. Industries/niches you have worked with.
4. Experience with lead-generation campaigns.
5. Experience with WhatsApp lead campaigns.
6. Experience with Meta Pixel, CAPI and conversion tracking.
7. Examples of previous campaigns/results, where available.
8. Your approach to improving lead quality.
9. Your monthly charges.
10. Your availability and expected working hours.

Please apply only if you have genuine hands-on experience managing **Facebook and Instagram Ads for lead generation and business growth**.

We are looking for a professional who can help us generate **quality leads, genuine enquiries and measurable business results** for our clients.