Meta Ads & Pixel Optimisation

My WordPress-based store already runs Meta campaigns, but I want those ads to translate into far more sales. Conversions are the sole metric that matters to me, and I can share detailed historical sales data so you can spot patterns, build audiences, and test creative more intelligently.

Here’s what needs to happen:

• Audit the current Meta Pixel set-up, correct any mismatched events, and map custom events that align with our funnel stages (view content, add-to-cart, initiate checkout, purchase).
• Restructure and refine existing campaigns and ad sets to focus on high-intent segments, leveraging the sales data for lookalikes and retargeting.
• Implement server-side tracking (CAPI) to improve signal reliability on WordPress.
• Set up clear conversion tracking and reporting dashboards so I can see cost-per-purchase and ROAS at a glance.

Acceptance criteria: pixel fires accurately on every key event, campaign changes are live with at least one full buying-cycle of test data, and a concise report shows uplift in purchase conversions vs. the previous period.

I’ll grant access to Business Manager, WordPress, and my sales CSVs straight away so you can dive in. Let’s turn this traffic into revenue.