Meta Ads Optimizer and Pixel Auditor

Project Title: Meta (Facebook) Ad Campaign Optimization & Pixel Audit Specialist

Project Overview
We are seeking an experienced Meta Ads specialist to audit, troubleshoot, and optimize our current Facebook ad campaigns, as well as ensure the Meta Pixel and Conversions API (CAPI) are tracking conversions accurately.

Scope of Work & Deliverables
Meta Pixel & Tracking Audit:
Verify full Meta Pixel installation and event firing (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase/Lead).
Check Conversions API (CAPI) setup and ensure Event Quality Match scores are high.
Diagnose and fix any duplicate events, missing parameters, or iOS tracking discrepancies.
Test domain verification and Aggregated Event Measurement configurations.

Campaign Audit & Optimization:
Review current campaign structures, objectives, audience targeting, and placement settings.
Identify ad fatigue, high CPA drivers, and low-performing creative or copy.
Restructure ad sets (broad vs. lookalike/retargeting) for optimal budget efficiency.
Implement A/B testing frameworks for creatives, headlines, and call-to-actions.
Provide recommendations for scaling winning ads while maintaining or improving ROAS / Cost per Acquisition.

Reporting & Handoff:
Provide a clear summary report detailing fixes made, performance changes, and actionable next steps.

Business portfolio ID: 130791382510842 (Meta)