Meta Ads Lead Generation Campaign

I need a results-driven Meta campaign built and managed from scratch with the single purpose of generating qualified leads and sales for a holistic health retreat. The ads will run on Facebook and Instagram, so every creative, placement, and bid strategy should be tuned for both feeds and stories in those two ecosystems.

You will handle the full cycle: market research to identify the right interest-based groups, audience segmentation inside Ads Manager, copywriting, visual asset direction or light design, conversion-focused campaign structure, pixel or CAPI tracking, daily optimisation, and transparent reporting. I expect you to test multiple creatives, hooks, and objectives, then scale the winners while keeping cost per lead in check. I will explain to you what we are trying to achieve to help find the right people.

Please outline:
• Your suggested funnel and targeting logic for interest-based audiences
• The number of ad sets and creative variations you recommend for launch
• How you will measure and communicate performance (ROAS, CPL, etc.)
• Tools or automations you rely on (e.g., Ads Manager, Power Editor, reporting dashboards)

I will provide brand guidelines, landing page access, and any existing pixel data. Campaign goes live once creative is approved and tracking is verified.