Meta Ads Expert Needed to Build & Scale Skool Free Course Funnel | Facebook + Instagram

I’m looking for an experienced Meta Ads specialist / performance marketer to take ownership of building and scaling a Facebook & Instagram acquisition system for my Skool-hosted free course.

This is not a social media management or “boost posts” role. I’m looking for someone who understands direct-response advertising, conversion tracking, audience building, creative testing, and scaling.

THE GOAL

The objective is simple:

Facebook / Instagram → Skool Free Course → New Member → Track Conversion → Build Audiences → Find More People Like Them

I want to build a reliable acquisition system that continuously brings qualified people into my free Skool course, while using conversion data to improve targeting and scale.

WHAT YOU'LL BE RESPONSIBLE FOR

1. Meta Ads & Campaign Architecture

Build the complete Facebook & Instagram campaign structure
Set up cold, warm and retargeting campaigns
Determine the correct campaign objectives and optimization events
Build appropriate audiences and exclusions
Develop a clear testing and scaling framework
Structure campaigns so winning audiences and creatives can be identified quickly

2. Tracking & Attribution

This is extremely important.

I need the tracking system properly configured so we can identify the people who actually join the free Skool course.

You'll be responsible for:

Meta Pixel setup/configuration
Meta Events Manager
Conversion/event tracking
Connecting Skool activity to Meta tracking where technically possible
Custom audiences based on actual course members
Lookalike audiences based on high-quality converters
UTM tracking
Testing and verifying that data is firing correctly

I don't want to simply track clicks. I want to know which ads are producing actual Skool members.

3. Creative Strategy & Testing

You should be able to either produce the creatives yourself or provide a clear creative strategy and direction.

This includes:

Ad concepts
Hooks
Primary copy
Headlines
Image ads
Short-form video/Reels concepts
Thumbnails
Multiple aspect-ratio variations
Creative testing frameworks

We will continuously test different hooks, angles, creatives, audiences and offers to identify what produces the lowest-quality-adjusted CPL.

4. Optimisation & Scaling

Once campaigns are live, I want someone who actually knows how to read the data and make decisions.

You'll be expected to:

Monitor campaign performance
Identify winning/losing creatives
Analyse CTR, CPC, CPM, CPL and conversion rates
Identify where users are dropping off
Pause or restructure underperforming campaigns
Scale profitable campaigns responsibly
Continuously introduce new creative tests
Make decisions based on data rather than guesswork

5. Reporting

Provide clear weekly reporting covering:

Ad spend
Leads / Skool members generated
CPL
CTR
CPC
CPM
Landing-page conversion rate
Best-performing campaigns
Best-performing creatives
Audience performance
What you're changing next and WHY
WHAT SUCCESS LOOKS LIKE

Success isn't simply getting cheap clicks.

I care about qualified people actually joining the Skool free course.

The key metrics will be:

Lower cost per qualified member + higher Skool conversion rate + scalable acquisition.

Every scaling decision should be backed by data.

WHO I WANT

I'm looking for someone who has already done this successfully.

Ideal experience:

Proven Meta Ads experience
Facebook + Instagram advertising
Direct-response marketing
Lead generation
Online courses / coaching / info-products
Skool or similar community platforms
Meta Pixel & Events Manager
Conversion tracking
Custom & Lookalike Audiences
Creative testing
Scaling campaigns
Funnel optimisation

Experience generating leads for online education, coaching, trading/finance education, or other high-intent info-product businesses is a major advantage.

IMPORTANT — PLEASE READ BEFORE APPLYING

I am not looking for someone who has simply completed a Meta Ads course.

I want someone who can show me real campaigns they've personally managed and real results.

When applying, please include:

2–3 relevant case studies
How much ad spend you personally managed
Your average/achieved CPL and conversion rates where possible
Examples of campaigns you've scaled
Your experience with Skool or similar platforms
How you would track a Skool member back to the specific Meta ad that generated them
What you believe should be tested first in this funnel
Your preferred pricing structure

Applications without relevant case studies/results will be ignored.

If you can build the tracking correctly, create a strong testing system, identify what works, and then scale it profitably, I’m looking for a long-term relationship rather than a one-off project.

If you have the experience and proof, I’d like to hear from you.