Lead generate, WooCommerce SEO & Google Ads Optimisation

SEO, Google Ads & E-commerce Specialist – Refurbished Laptop Business:

We are looking for an experienced **SEO + Google Ads + E-commerce specialist** to help us grow our refurbished laptop business over the next **30 days**, with the possibility of continuing long-term based on performance.

We have an **existing website hosted on Hostinger** with an established domain and existing Google/SEO traffic.

We are upgrading the website to a new, modern version with **e-commerce functionality for selling refurbished laptops**.

The migration must be handled carefully to ensure that we **do not lose existing SEO rankings, indexed pages, backlinks, or organic traffic**.

### 1. Website Migration & SEO Protection
* Take a complete backup of the existing website before migration.
* Deploy the new website on the same domain.
* Preserve existing URLs wherever possible.
* Create proper **301 redirects** where URLs need to change.
* Preserve SEO metadata, page structure, important content and backlinks.
* Check Google Search Console after migration.
* Identify and fix 404 errors, broken links and indexing issues.
* Ensure there is minimal/no SEO traffic loss during the migration.

### 2. E-commerce Integration
We want to introduce an e-commerce section for **refurbished laptops**.
Tasks may include:
* Product categories and filters
* Product pages
* Pricing and product information
* Enquiry / purchase functionality
* Checkout and payment integration
* Product SEO optimization
* Google Merchant Center / Shopping integration where appropriate

### 3. Organic SEO Growth
Develop and implement a practical SEO strategy focused on increasing **qualified organic traffic and leads/sales**.

Work should include:
* Keyword research
* Competitor analysis
* On-page SEO
* Technical SEO
* Local SEO where relevant
* Internal linking
* Schema/structured data
* Image optimization
* Content optimization
* Search Console analysis
* Backlink strategy
* High-quality backlink building
* Monthly/weekly SEO improvements

### 4. Content Marketing
We also need ongoing content creation to support SEO and brand growth.
This may include:
* Website blog articles
* SEO-focused landing pages
* Product-related content
* Social media posts
* Short-form video content ideas/scripts
* Educational content about refurbished laptops
* Content for Facebook, Instagram, YouTube and other relevant platforms

The content should be **useful, original, SEO-friendly and focused on generating customers**, not just producing content for the sake of publishing.

### 5. Google Ads – Paid Lead Generation
We also want to start/improve **Google Ads campaigns** for paid traffic.

Tasks include:
## First 30-Day Plan

We expect the freelancer to create a clear **30-day action plan**, approximately covering:

* Website/SEO audit
* Existing traffic and keyword analysis
* Backup and migration planning
* Google Ads account/campaign audit
* Competitor research
* New website migration
* SEO preservation and redirects
* Technical SEO fixes
* E-commerce setup
* Search Console/indexing checks
* Launch/improve Google Ads
* Publish SEO content
* Social media content
* Backlink strategy
* On-page SEO improvements
* Analyze Google Ads performance
* Optimize campaigns
* Review organic traffic and rankings
* Fix technical SEO issues
* Continue content and backlink activities
* Prepare the next 30-day growth plan

## Ideal Freelancer
We are looking for someone who has **hands-on experience**, not someone who only provides an SEO report.

You should have experience with:

* Google Ads
* SEO
* Google Search Console
* GA4
* E-commerce SEO
* WordPress/WooCommerce or similar platforms
* Website migration
* 301 redirects
* Technical SEO
* Content marketing
* Link building
* Google Merchant Center
* Conversion tracking

Experience with **electronics, laptops, computers or refurbished products** is a plus.

## Important

Please explain in your proposal:
1. How you would migrate the existing website without losing SEO rankings.
2. Your approach for the first 30 days.
3. Your Google Ads strategy.
4. Your SEO/content strategy.
5. How you build backlinks safely.
6. Examples of similar projects you have worked on.
7. Expected deliverables for the first 30 days.

We are interested in building a **long-term relationship** with the right freelancer if the first 30 days produce good results.