Lead-Focused Meta Ads Campaign

My immediate objective is to launch and optimise a Meta (Facebook / Instagram) advertising campaign that delivers a steady stream of qualified leads. The pixel is installed, audiences are roughly sketched, and creative assets can be supplied on request—I now need an experienced hand to turn these pieces into a results-driven funnel.

Key details
• Primary goal: generate leads (not simply brand awareness or post-purchase sales)
• Desired launch window: campaign built, approved, and live within the next month
• Platforms & tools: Meta Ads Manager, Facebook Pixel, Custom/Lookalike Audiences, A/B creative testing, Event Manager for conversion tracking

Please centre your proposal on relevant experience running similar lead-generation campaigns—industry examples, before/after metrics, or screenshots of performance dashboards are especially helpful.

Deliverables
• Campaign strategy with recommended objectives, budget allocation, and funnel structure
• Full build-out of ad sets, audiences, and creative variations
• Initial optimisation pass after the first 3–5 days of data
• Summary report outlining performance, insights, and next-step recommendations

The engagement is considered complete once the campaign is live, leads are coming in at the agreed CPA, and the wrap-up report is delivered.