Lead-Focused Google Ads Management

I need a specialist to take full ownership of a Google Ads campaign whose sole purpose is to generate high-quality business leads. The account will run exclusively on the Search Network, so every keyword, match type and ad extension must be engineered for intent rather than broad visibility.

The work begins with a deep dive into my industry and current funnel to build a tight keyword set, compelling text ads and well-structured ad groups. From there you will connect conversion tracking (phone calls and form submissions) so we can optimise toward cost-per-lead targets, adjust bids, and fine-tune negative keywords in real time.

I expect clear, data-driven optimisation each week and a concise report outlining spend, leads generated, CPL and next steps.

Deliverables
• Campaign architecture with themed ad groups and SKAGs where appropriate
• Three variations of responsive search ads per group, plus all relevant extensions
• Conversion tracking setup in Google Ads & GA4
• Initial and ongoing negative keyword lists
• Weekly performance report and optimisation log

Acceptance criteria: conversion tracking fires correctly, search impression share exceeds 70 % on top keywords, and cost per lead trends down within the first month.