Senior Director, Demand Generation

Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will manage a team with direct reports and you'll report to our Vice President, Insurance Services.
Your responsibilities will include:

New Channel & Lead Source Enablement
Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners

Design structured test-and-learn frameworks for exploratory channels

Build channel pilot plans and strategy, success criteria, and scale or kill recommendations

Build documentation, plans, and enablement materials to grow successful pilots

Channel Execution Support
Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance

Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling

Set direction on budget allocation, pacing frameworks, and performance diagnostics

Standardize processes and operating rhythms across channels

Analytics, Targeting & Decision Support Enablement
Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring

Promote optimization of decision systems, including routing and bidding logic

Translate funnel and cohort insights into relevant recommendations

Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs.

Experimentation & Learning Systems
Establish experimentation frameworks across channels

Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion

Ensure insights from pilots are embedded into ongoing execution

Combine cross-channel insights to inform and prioritize growth investment

10+ years of experience in performance marketing or growth

Experience managing vendor relationships

Experience launching and scaling new channels

Knowledge of personal lines insurance industry and competitive landscape

Demonstrated analytical and project management skills

Minor travel required

Benefits/Perks:

Great compensation package and bonus plan

Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave

Flexible work environment, ability to work remote, hybrid or in-office

Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Explore all our exciting benefits here:

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.
Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
This is a remote position.
Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
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