Google Ads Specialist Needed for B2B Software Lead Generation | USA Market

# Google Ads Specialist Needed for B2B Software Lead Generation | USA Market

I am looking for an experienced **Google Ads specialist with proven B2B lead generation experience** to audit and optimise our existing Google Search campaigns.

Our company provides **custom software development and auction software solutions**, with the primary target market being **businesses in the USA**.

This is NOT a general traffic or awareness campaign. Our main goal is to generate **qualified B2B leads and demo/consultation enquiries** from potential software buyers.

## What I Need

I need someone who can look at the account from a **lead quality and ROI perspective**, not simply increase clicks or impressions.

The specialist should be able to:

* Audit our existing Google Ads campaigns
* Identify wasted spend and irrelevant search terms
* Analyse search intent and identify high-commercial-intent keywords
* Build or refine keyword targeting for B2B software buyers
* Use the correct keyword match types
* Create and maintain campaign-specific negative keywords
* Identify keywords that generate clicks but are unlikely to generate qualified leads
* Improve campaign and ad group structure
* Improve RSA headlines and descriptions based on search intent
* Review location targeting for the USA
* Review bidding strategy and budget allocation
* Analyse device, location, schedule and search-term performance
* Identify low-quality traffic and prevent irrelevant clicks
* Review landing page relevance from a Google Ads perspective
* Check whether conversion tracking is correctly configured
* Optimise campaigns toward genuine lead actions rather than low-value interactions
* Provide recommendations based on actual account data

Google Ads search campaigns require careful keyword, ad-group and match-type control, while search-term analysis and negative keywords are important for filtering irrelevant traffic.

## Our Target Market

**Geography:** USA

**Business type:** B2B

**Products/services:** Software development, auction software, custom auction platforms, auto auction software, white-label auction software and related solutions.

Our ideal prospects are businesses looking to **buy, build, launch or upgrade an auction software/platform**, rather than people looking for information, jobs, free software, tutorials or consumer auction websites.

## Most Important Skill

You must understand **B2B commercial search intent**.

I do NOT want someone who simply says:

"More clicks = better performance."

The objective is:

**Relevant search → qualified visitor → genuine enquiry → potential sales opportunity**

If a keyword produces 100 clicks but no qualified enquiries, I want the specialist to investigate why and recommend whether it should be changed, restricted or removed.

## Required Experience

Please apply only if you have hands-on experience with:

* Google Search Ads
* B2B lead generation
* Software / SaaS / IT services campaigns
* USA targeting
* High-ticket lead generation
* Keyword research and search intent analysis
* Negative keyword strategy
* Conversion tracking
* Google Tag Manager / GA4 / Google Ads conversion tracking
* Search term analysis
* Landing page and ad relevance
* Campaign optimisation based on conversion data
* Lead quality optimisation

Experience with **software development, SaaS, B2B technology or other high-ticket services** is strongly preferred.

## Weekly Reporting

I require a **weekly performance update every Tuesday**.

The report should clearly show:

* Spend
* Impressions
* Clicks
* CTR
* CPC
* Conversions
* Cost per conversion
* Search terms generating traffic
* Irrelevant search terms found
* Negative keywords added
* Keywords paused or changed
* Campaign/ad group changes made
* Lead quality observations
* Actions planned for the following week

I do not need a generic automated Google Ads report. I want a short explanation of **what happened, what you changed, why you changed it and what you recommend next.**

## Important

You will work directly inside the Google Ads account.

I want the work to be transparent, with all campaign changes visible in the account.

**No Skype is required.**

Communication can be handled through Freelancer messaging.

## Before Applying

Please answer these questions in your proposal:

1. How many years of hands-on Google Ads experience do you have?

2. Have you managed **B2B software/SaaS/IT lead-generation campaigns**? Please give examples.

3. Have you managed Google Ads campaigns targeting the **USA**?

4. What is your process for identifying keywords that generate clicks but poor-quality leads?

5. How do you build a negative keyword strategy for B2B Search campaigns?

6. How do you determine whether a keyword should be paused, changed to another match type, or retained?

7. What conversion tracking setup do you normally use for B2B lead generation?

8. Please provide **2 relevant case studies or examples** showing lead-generation results. You may hide confidential client information.

9. What would you check first when auditing an existing Google Ads account?

10. How do you measure lead quality rather than simply counting conversions?

## Budget

**Fixed project budget: ₹10,000 INR**

Please bid only if you can complete the required audit and optimisation work within this budget.

If the initial work produces good results, there is potential for **ongoing Google Ads optimisation and management**.

## What I Expect at the End

I expect to receive:

* Complete Google Ads account audit
* Keyword and search-intent recommendations
* Negative keyword recommendations
* Campaign/ad group optimisation recommendations
* Ad copy recommendations where required
* Conversion tracking review
* USA targeting review
* Bidding and budget recommendations
* Actual optimisations implemented where agreed
* Weekly Tuesday performance updates
* Clear explanation of all major changes

**I am looking for a PPC specialist who is focused on qualified B2B leads and business results, not simply traffic, clicks or impressions.**

Please start your proposal with:

**"I understand B2B software lead generation."**

This will help me identify applicants who have actually read the project.