German Outdoor Brand Content

I’m launching a new German outdoor fashion label and need a dependable creative partner to generate daily social-media content that will take followers from “idea on paper” to “product in hand.”

Scope of work
• Behind-the-scenes stories that document how the brand and each garment come to life—from sketching and fabric sourcing to field-testing prototypes.
• Lifestyle mini-films that show our ideal customer out on the trail, in the city after a hike, or packing for a weekend getaway—always highlighting how and why the gear fits seamlessly into real adventures.
• Crisp, short product videos that spotlight key features, materials, and fit without feeling like traditional ads.

Publishing plan
Content will be delivered in the correct aspect ratios for Instagram and TikTok, our primary channels. If you can also provide edits suitable for YouTube Shorts or longer cuts for a potential YouTube channel, that flexibility is a bonus.

Cadence & workflow
I’m aiming for one fresh piece of content every day. We’ll agree on a rolling editorial calendar; once approved, you’ll handle filming (or motion design), editing, color grading, basic caption copy, and music that’s cleared for commercial use. Please keep all raw and project files organized so we can reuse footage later.

Deliverables & acceptance criteria
1. Daily finished video/post in .mp4 or .mov plus an optimized thumbnail or cover image.
2. Editable project file (caput) and any layered graphics.
3. Captions and hashtags supplied in a simple text document.
4. All content must be original, royalty-free, and ready for immediate upload.

If you’re passionate about outdoor culture, know how to craft a narrative that feels genuine rather than salesy, and can stick to a daily schedule, let’s talk.