E-Commerce Google Ads Campaign

I need a specialist who can plan, build, and optimise a Google Ads campaign that drives real product purchases on my site. The objective is crystal-clear: more sales, not just clicks. I’m selling physical products, so every element—from keyword selection and ad copy to bidding strategy—has to focus on shoppers who are ready to buy.

You’ll start by analysing my store, the current traffic sources, and the competitive landscape. From there, create a campaign structure that separates branded, non-branded, and high-intent keywords, ensuring each ad group speaks directly to purchase-ready customers. Accurate conversion tracking is essential; I want to see which keywords, ads, and audiences actually lead to completed checkouts.

Deliverables
• Campaign strategy document outlining target keywords, ad groups, extensions, and daily budgets
• Full build-out in Google Ads (Search, and Shopping if you recommend it)
• Custom conversion tracking set up through Google Tag Manager and Google Analytics 4
• At least three compelling ad variations per ad group, including headlines and descriptions tailored to physical product buyers
• A brief optimisation plan covering bid adjustments, negative keywords, and A/B testing for the first month

Acceptance criteria: the account must pass Google’s policy checks, all tracking must fire correctly, and the initial ads should be approved and ready to run.

If you have a track record of turning search intent into e-commerce revenue, I’d love to see how you can put those skills to work here.