Digital Marketing & Social Media Growth Expert Required for LoanSathi.in

About LoanSathi.in

LoanSathi.in is an India focused digital loan assistance and consulting platform helping customers with Personal Loans Business Loans and other financial services through a digital first process

We are looking for an experienced Digital Marketing Manager / Growth Marketer / SEO Specialist who can take complete ownership of our digital growth ecosystem

This is NOT a basic social media posting job

We are looking for someone who can research plan create optimize publish analyze and continuously improve our complete online presence

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Main Objective

Our primary growth strategy is:

75% Organic Growth + 25% Paid Marketing

The major focus will be on:

- Organic traffic
- Organic leads
- SEO and Google rankings
- Social media growth
- Content marketing
- Website traffic
- Brand authority
- Community marketing
- Competitor research
- Lead generation
- Conversion optimization
- Paid marketing support

We want a long term growth partner rather than someone who only schedules posts

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Main Responsibilities

The selected freelancer will be responsible for managing and improving:

Social Media

Existing platforms include:

- Instagram
- Facebook
- LinkedIn
- X / Twitter
- Reddit

The freelancer should also identify and manage additional relevant platforms where genuine audience and business opportunities exist such as:

- YouTube
- Pinterest
- Quora
- Threads
- Telegram
- Google Business Profile
- Other relevant platforms

Monthly Content

Target monthly production includes approximately:

- 30 Short Videos
- 30 Image / Visual Content Assets
- 30 YouTube Shorts
- 4 Long Form YouTube Videos
- Up to 120 SEO focused Blogs depending on research quality and approved content plan

Quality will always be more important than simply hitting a quantity target

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SEO & Website Growth

The freelancer must independently handle or manage:

- Keyword research
- Search intent analysis
- Keyword mapping
- Topic clusters
- Content strategy
- On page SEO
- Technical SEO
- Internal linking
- Metadata
- Image SEO
- Schema opportunities
- Content optimization
- Content refresh
- Keyword cannibalization
- Competitor research
- Quality backlink opportunities
- Digital PR opportunities
- Google Search Console
- Google Analytics
- Technical SEO monitoring

We are specifically looking for Advanced SEO

Not basic keyword insertion or generic AI articles

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Content Strategy

Content must be research driven and useful

Topics should be based on:

Search Volume + Search Intent + Competition + Relevance + Conversion Potential

Content areas may include:

- Personal Loans
- Business Loans
- CIBIL
- Loan Eligibility
- Loan Documents
- EMI
- Interest Rates
- Loan Rejection
- Loan Application Process
- Financial Education
- Small Business Finance
- Entrepreneur Finance
- Other relevant financial topics

Content should follow a proper strategy rather than random daily posting

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Video Strategy

Short videos should be designed for:

- Retention
- Engagement
- Shares
- Saves
- Education
- Trust
- Lead generation

Preferred structure:

Hook → Problem → Information → Solution → CTA

AI tools may be used but the final content must look natural realistic professional and human

We do not want low quality obviously AI generated content

Long form YouTube videos must include proper research scripting editing thumbnails SEO optimization descriptions keywords chapters where appropriate and CTA strategy

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Paid Marketing

We already use Meta Ads and require professional management of:

- Facebook Ads
- Instagram Ads
- Retargeting
- Audience research
- Creative testing
- Campaign optimization
- Conversion tracking
- Pixel / tracking analysis
- Landing page recommendations
- A/B testing
- Budget optimization

Google Ads should also be evaluated and managed where financially and policy compliant

Paid advertising is a supporting growth channel

Organic growth remains our primary focus

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Analytics & Lead Generation

The freelancer must focus on business outcomes and not only vanity metrics

We want to track:

- Organic traffic
- Google rankings
- Social reach
- Engagement
- Website conversions
- Organic leads
- Paid leads
- Qualified leads
- Lead sources
- Conversion rate
- CPL
- Cost per qualified lead
- Campaign performance

Where technically possible marketing sources should be connected with CRM lead attribution

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Competitor Research

Competitor research is mandatory

The freelancer should continuously analyze:

- Competitor websites
- Ranking keywords
- Blogs
- Social media
- Reels
- YouTube
- Content gaps
- Backlinks
- Landing pages
- Offers
- Ad creatives
- Engagement
- New opportunities

The objective is to identify opportunities and create better content

We do not want copied competitor content

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Financial Content Quality & Compliance

Because LoanSathi.in operates in the financial services space the freelancer must understand the importance of accurate and responsible financial content

Content must avoid:

- Misleading claims
- Fake statistics
- Guaranteed loan approval claims
- Unsupported interest rate claims
- Fake bank or NBFC claims
- Fabricated references
- Misleading customer promises

Financial information should be properly researched and fact checked

YMYL and E-E-A-T principles should be considered when creating financial content

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Reporting

Weekly reporting is required

Reports should cover:

- SEO performance
- Website traffic
- Ranking movement
- Social media growth
- YouTube performance
- Content performance
- Paid advertising
- Leads
- Best performing content
- Poor performing content
- Competitor updates
- What worked
- What did not work
- What should change next

A monthly growth strategy review will also be required

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First 30 Days

The first 30 days should focus on:

Week 1

Complete digital audit SEO audit social audit competitor research keyword research analytics and baseline performance

Week 2

Build content strategy keyword mapping content calendar SEO roadmap social strategy and tracking plan

Week 3

Start content production publishing SEO improvements campaign optimization and growth experiments

Week 4

Analyze results identify winning strategies improve weak areas and prepare the first 30 day growth report

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Ideal Freelancer

We are looking for someone with proven experience in:

- Digital Marketing
- SEO
- Organic Growth
- Social Media Growth
- Content Strategy
- YouTube
- Instagram
- Facebook
- LinkedIn
- X / Twitter
- Blog SEO
- Keyword Research
- Meta Ads
- Google Ads
- Retargeting
- Analytics
- CRO
- Competitor Research

Experience with Finance Fintech Loans Banking or Financial Services will be a strong advantage

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Important

Please apply only if you can independently handle the complete workflow

We are NOT looking for someone who only:

- Posts content
- Schedules posts
- Writes basic blogs
- Runs basic ads
- Uses generic AI content
- Copies competitors
- Uses the same content everywhere

We need someone who can think strategically and take ownership

You should be able to tell us:

What should we post

Why should we post it

Which keyword should we target

Which competitor opportunity should we target

Which platform should receive which content

Why is the content performing well or poorly

How can we increase organic traffic

How can we improve lead quality

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Proposal Requirements

Please include:

1. Your Digital Marketing experience
2. Your SEO experience
3. Social Media portfolio
4. YouTube / Reels portfolio
5. 2–3 examples of brands or websites you have grown organically
6. Meta Ads experience
7. Finance / Fintech / Loan experience if any
8. Monthly pricing
9. Exact monthly package inclusions
10. Your first 30 day strategy for LoanSathi.in
11. SEO results you have achieved
12. Previous content calendars or reporting dashboards
13. Tools you use for SEO analytics and reporting
14. Whether you work personally or with a team
15. Any subcontracting arrangement if applicable

Most Important

Do not send a generic proposal

Start your proposal by explaining:

How would you grow LoanSathi.in using our 75% Organic + 25% Paid strategy and what would you prioritize during the first 30 days

We will prioritize freelancers who demonstrate:

Strong Research + Strategic Thinking + SEO Expertise + Content Quality + Analytics + Measurable Growth Experience

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Complete Project Scope

A detailed complete project scope covering responsibilities deliverables KPIs SEO content social media paid marketing analytics compliance security ownership reporting workflow and performance evaluation is attached with this project as a PDF

Please review the complete PDF before submitting your proposal

We are looking for a long term Digital Growth Partner for LoanSathi.in — not just a Social Media Poster