Deep-Tech Conference Poster Design

KESSLER DYNAMICS PVT LTD
Design brief: conference poster (for Behance job posting)
Document ID: KD-BD-POSTER-001, v1.0
Date: 20 August 2026
Prepared by: Ishan Patel, Founder and CEO
Status: Draft for review before posting

1. Purpose of this brief
This document is the design brief for a paid freelance job to be posted on Behance. Use it as the job description text and as the working reference once a designer is engaged. It replaces an earlier engagement for the same poster. That designer's background was in general graphic and print design rather than deep-tech or scientific poster work, and the job was not completed.
Section 3 can be copied into the Behance job listing directly. The remaining sections are the working brief to hand to whoever is hired.
2. About Kessler Dynamics
Kessler Dynamics is an Ahmedabad-based space technology company. We build three connected products: an on-orbit inspection satellite platform (KESTREL), an orbital intelligence platform (TALON), and a contactless technology for stabilising and moving non-cooperative objects in orbit (TORQUE). We are DPIIT-recognised, hold a DST NIDHI PRAYAS grant, and were a global winner of the Saudi Space Agency's DebriSolver competition and a Boeing regional winner in 2026. Company website: kesdyn.space.
3. The job
Title
Conference poster design for a space technology startup (deep-tech / scientific style)
Description
We need one print-ready conference poster (100 cm wide by 150 cm high, portrait) that explains what our company does to a technical, investor, and policy audience walking a conference floor. This is not a marketing flyer. It needs the visual language of a scientific or engineering poster: structured information, clean data presentation, technical diagrams, restrained colour, not stock-photo startup style.
We already have a locked brand system (colour palette, type, grid logic) carried over from a previous exhibition booth, source illustrations and diagrams, a logo, and drafted copy under 500 words. You will adapt these to the new poster format rather than invent a new visual identity from zero.
We are looking for someone who has designed posters, infographics, or exhibition panels for research, aerospace, engineering, or scientific audiences. Please share two or three relevant examples in your proposal rather than general branding work, and a short note on how you would lay out dense technical copy without it looking cluttered.
4. Scope of work
- One poster design, 100 cm wide by 150 cm high, portrait orientation
- Layout and typesetting of company-supplied copy (capped at 500 words)
- Integration or clean redrawing of two to three supplied diagrams and illustrations at print resolution
- Placement of logo, QR code, and recognition marks
- Two structured revision rounds against written comments (see Section 14)
5. Deliverables
File Format Notes
Final poster, source .AI Fully editable, layers named, fonts outlined or packaged with the file
Final poster, print .PDF 300 dpi, CMYK, print-ready, bleed called out separately from the safe margin
Embedded images .PNG or .JPG 300 dpi at final print size, delivered as separate files as well as embedded in the poster
Preview .JPG or .PNG RGB, for internal review and digital sharing
6. Technical specifications
Finished size 100 cm wide by 150 cm high, portrait
Resolution 300 dpi at final size for all raster content
Colour mode CMYK for print files; flag any spot colours used
Safe margin Keep all text and key content at least 5 cm from every edge. A physical frame will sit over the outer border, so nothing important can live there. Confirm exact frame overlap with Ishan before final layout.
Word count Company copy is capped at 500 words. Do not add filler copy to fill space.
File naming KESDYN_Poster_[version]_[date]
7. Visual system
A brand system already exists from a previous exhibition booth. The designer should carry it forward rather than design a new one.
- Background: near-black vertical gradient, ink #05080F to #0B142A, with a horizon glow at #1E49C8, 40 percent opacity, bottom centre
- Accent colour: amber #F5A524, used sparingly, one accent idea per section
- Text colours: body #B9C4D8, muted #7C89A3, hairlines #1B2540
- Product colour key: KESTREL blue #4D7CFF, TALON green #43C08A, TORQUE amber #F5A524
- Type: Anton for display and headlines, Archivo for body text and labels (both available free in Illustrator and Canva)
- Composition: one dominant idea per zone, generous negative space, a large legible headline, a single hero visual rather than a photo collage
The grid measurements from the original system (75 mm margin, 850 mm content width, three columns) were built for an 850 x 2000 mm standee. For this poster's different proportions (100 x 150 cm), the designer should rebuild the grid using the same margin logic and column structure, not copy the numbers directly. The full original spec (KESDYN_Poster_Design_Spec.md) can be shared on request.
8. Copy: primary direction (cleared for external use)
This is the recommended copy block. Three alternate headline directions exist and can be shared on request if the designer wants to pitch a different angle in round one.
Eyebrow: ORBITAL ASSET AWARENESS
Headline: SEE IT. KNOW IT. MOVE IT.
Subhead: Kessler Dynamics builds the inspection satellites, the intelligence platform, and the contactless technology that let you manage what you own in orbit.
Section label: THREE PRODUCTS. ONE STACK.
01 KESTREL, see it: 12U inspection satellites with stereo EO, LWIR thermal, and on-board edge AI. Structured intelligence downlinked, not raw imagery.
02 TALON, know it: Anomaly assessments, asset-condition evidence, and risk indicators for operators, insurers, agencies, and defence.
03 TORQUE, move it: Patented contactless technology that stabilises and moves non-cooperative objects in orbit, with no docking and no capture. Describe status only as given here; see Section 9.
Header meta: Kessler Dynamics Pvt Ltd, Ahmedabad, India, kesdyn.space
Image captions: Where ground-hardware photos are used: "TORQUE hardware prototype, laboratory demonstration" and "Measured detumbling performance." Do not add component counts or part specifications to captions.
Recognition line: Saudi Space Agency DebriSolver global winner 2026; Boeing regional winner; backed by IN-SPACe & ISRO. Confirm any additional line against Section 9 before it is added.
Call to action: [Ishan to confirm event name] / Talk to us at the booth
9. Hard compliance rules
These apply to every draft and to the final file. They exist because an earlier draft of this same poster's copy included wording that should not go external. Read this section before sending any draft to print or sharing it outside the company.
- Do not label diagrams or captions with specific internal component counts, materials, or algorithm or system names for TORQUE's hardware. Describe TORQUE only in the general terms given in Section 8.
- Refer to the patent as "patent filed" or "patent application filed." Do not use "granted," "patented" as a completed status, or state a number of filings.
- Do not name any partner as having a signed agreement, MoU, or letter of intent unless Ishan confirms that in writing before the poster is finalised. If unconfirmed, leave the partner unnamed rather than implying a status.
- Do not add a "supported by" line or a third-party institutional logo implying formal institutional backing unless Ishan supplies written confirmation. Advisors' past employers are not the same as an institution's current backing.
- Use only Ishan Patel's name and title on the poster. Do not name other team members without separate written approval.
- Confirm all figures (distances, technology readiness levels, dates) against the latest source document before producing the final file. Flag anything that looks inconsistent rather than guessing.
10. Reference materials (share once the designer is engaged)
- Design source pack: startup deck, logo files, QR code, KESTREL1_ApertureLayout.png (recreate, do not reuse as-is), TALON_Promo illustration, other source graphics
- This brief's Section 8 copy, as the approved text
- Photos of the previous exhibition booth, for tone reference
- The full locked brand system document, on request
11. Style references
Share photos of the previous KESDYN booth and the peer conference posters already gathered (comparable space-tech exhibitors seen at the same events). Direction to give the designer: sleek, modern, dark-field, one dominant idea per section. Not a dense infographic wall, and not a general startup marketing poster.
12. Context for the designer: what did not work last time
A previous attempt generated the layout directly with AI image tools and then tried to refine it. The result read as generic and did not hold up as a professional deliverable. We are looking for someone who works natively in Illustrator (or equivalent), and who can use AI at most for early direction, never as the final output.
13. Ideal candidate
- Portfolio includes at least one scientific, technical, aerospace, or engineering-audience poster, infographic, or exhibition panel
- Comfortable typesetting dense, structured technical copy without it looking cluttered
- Works natively in Adobe Illustrator and can deliver a clean, editable .AI file
- Available for the turnaround set out in Section 14
14. Timeline and process
Milestone Target
Event date [Ishan to confirm conference name and date]
Kickoff Reference pack shared with designer on engagement
Round 1 Initial layout direction (not an AI-only draft) within [Ishan to set: suggest 3 to 4 working days]
Round 2 Revision against written comments within [2 working days]
Final files Delivered in both formats in Section 5, ahead of the event date with buffer for print