1M Downloads for Kids' Word App

I’ve just released a word-search game for children on Google Play and now need to scale it to its first one-million installs. The app is fully live, stable, and child-friendly; what it lacks is the user base to match its potential.

Here’s the outcome I’m after: one million genuine Android installs, verified through my Play Console, achieved with a sustainable cost per install and no bots, emulators, or bulk-incentivised traffic that could threaten the account.

To get there, you’ll take full ownership of user acquisition—everything from refreshing the Play Store listing (copy, graphics, keywords) to planning and running campaigns across Google Ads, Meta, TikTok or any channel you know can deliver family-safe traffic. Influencer outreach to parenting or ed-tech audiences, push through kids’ app review sites, and smart PR angles are all on the table if they push the needle.

Please outline:
• Your proposed acquisition mix and expected CPI range.
• Timeframe you need to hit the one-million-download mark.
• Reporting cadence (I’d like weekly install, retention, and rating snapshots).

Success is measured by:
• 1,000,000 new installs shown in Play Console.
• Day-7 retention ≥ 15 %.
• Average rating ≥ 4.0 with at least 2,000 organic reviews.

If you have a track record of taking Android titles from launch to the million-download milestone, I’m ready to review your plan and move fast.