Mobile Game Promotion and Conversion Expert

please note that Total Project Budget: $100 USD

$50 USD: Marketing/advertising budget
$50 USD: Freelancer fee

as this project will test the freelancer, and once the campaign is beneficial, will increase the budget if the purchases increased significantly.

i have 0 knowledge of advertising, thus no accounts are created.

I am looking for an experienced mobile app/game marketer to promote a newly launched mobile game that has recently been published on both the Google Play Store and Apple App Store.

The main objective of this project is to create and manage an effective marketing campaign across both Android and iOS platforms, with a strong focus on significantly increasing game installations/downloads and in-game purchases.

The freelancer will be responsible for planning and executing the campaign, selecting the most effective advertising channels and targeting strategy, optimizing the available marketing budget, and monitoring campaign performance to achieve the best possible results.

The campaign should target relevant mobile gaming audiences and focus on attracting users who are not only likely to install the game, but also engage with it and make in-game purchases.

The total budget is fixed at $100, including all costs. Of this amount, $50 must be allocated to the actual marketing/advertising campaign, while $50 will be the freelancer's payment for managing and executing the campaign.

The freelancer should ideally have previous experience with mobile game marketing, app-install campaigns, Google Play and Apple App Store promotion, user acquisition, and conversion optimization.

Android Game Link:
https://play.google.com/store/apps/details?id=com.wordrush

Apple App Store Link:
Will be shared soon.

Please include examples of previous mobile app or game marketing campaigns you have managed, the platforms you recommend using for this budget, and a brief explanation of how you would approach increasing both installations and in-game purchases.